Forbes' college match quiz is taken 250,000 times per year
Josh Haynam · 994 Why Forbes Uses Quizzes Instead of "Opt In Landing Pages" · Apr 14, 2018 · at 1:10
Josh Haynam, co-founder of Interact Quiz Builder, explains to Nathan Latka how client Forbes utilizes their interactive quiz software.
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“So Forbes has this college quiz that they've used for almost four years now. Basically, it's find your perfect college match, and it's a personality quiz that directs you to one of a series of colleges, and then it ties into another tool that they have that actually gives you a ranking of the top schools for you. And that quiz gets taken about a quarter million times a year,”
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