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“I mean, we use bear metrics as well, so it's about a thousand dollars right now, a little over a thousand depending on how things go, but and that fluctuates as well, depending on churn.”

“Facebook is the biggest driver of quiz traffic.”

“So total paying customers, we were just over 800.”

“A year ago, we were at about 24.”

“Average is about 60 bucks a month.”

“Totally bootstrapped.”

“Dropped their lead costs from six 30. So six dollars and 30 cents down to about three 37, I think was the exact number.”

“We do have an affiliate program as well, so a 30% ongoing commission for any affiliate that sends us a direct sign-up”

“Last 12 months, about two hundred and fifty million.”

“We have a network of just over a thousand influencers. These are bloggers, course creators, that kind of stuff, marketing strategists, and they get to use our platform for free. And in return, they promote it by writing blog posts and sending it out to their F…”

“Churn varies between five and seven percent a month.”

“So Forbes has this college quiz that they've used for almost four years now. Basically, it's find your perfect college match, and it's a personality quiz that directs you to one of a series of colleges, and then it ties into another tool that they have that ac…”