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Tracy Matthews

Founder & CVO, Flourish & Thrive Academy · 1 appearance on the record.

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founderexecutiveauthorhostother@tracymatthewsny ↗tracymatthews.com ↗

Tracy Matthews is a custom jewelry designer and entrepreneur who founded Flourish & Thrive Academy to coach independent jewelry and creative brand owners. She hosts the Thrive by Design podcast and authored The Desired Brand Effect.

7statements → 2claims → 0claims resolved → 3.71/5average certainty → 1.14/5average debate potential → 1said about them ↓

2 not checkable as stated how the 2 claims stand · each chip opens the sources

2 assertions · 1 insight · 4 disclosures · every statement was checked. The predictions and assertions are the 2 claims: statements the public record can support or contradict. 0 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Tracy argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Tracy Matthews on measured tape to publish a rate. This says nothing about how they speak.

Everything Tracy Matthews said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Flourish and Thrive Academy Averages ~30% Conversion Rates on Webinars
“I would say that we typically get about 30% conversions, like, of sales off webinars.”
Tracy Matthews Feb 27, 2016 ▶ 10:24 Ethical Way To Build Membership Site with Tracy Matthews
Disclosure
Flourish and Thrive Academy Enrolled 245 Students at $795 for Main Course
“Our main course that we sold last year, we had 200 and 45 people sign up the last round for a 795 dollar course.”
Tracy Matthews Feb 27, 2016 ▶ 10:29 Ethical Way To Build Membership Site with Tracy Matthews
Assertion Not checkable as stated
Matthews: First jewelry business collapsed despite 350 store accounts and nearly $1M sales
“As you mentioned, we were selling in 350 stores, I had tons of celebrity clients but because I didn't set my business up the right way from the beginning and I was an artist, you know, at heart, just really good at sales, getting my work out there Some things …”
Tracy Matthews Feb 27, 2016 ▶ 1:46 Ethical Way To Build Membership Site with Tracy Matthews
Insight
Matthews: A $1M sales business fails if founders ignore bottom-line profits
“I would say the number one lesson is to be looking at your numbers all the time. I know that's a really scary thing and especially for creative people, they don't, a lot of them don't like to look at numbers, and it took me a long time to train myself to be ex…”
Tracy Matthews Feb 27, 2016 ▶ 3:55 Ethical Way To Build Membership Site with Tracy Matthews
Assertion Not checkable as stated
Matthews: Flourish and Thrive educated 800 students in three years
“We've taken about 800 people through our courses already in three years, which is super exciting.”
Tracy Matthews Feb 27, 2016 ▶ 7:13 Ethical Way To Build Membership Site with Tracy Matthews
Disclosure
Flourish and Thrive Academy Attracts ~1,000 Free Opt-Ins Per Month
“You know, we probably get about a thousand people opting into our website a month, so it's usually through a free offer, I would say.”
Tracy Matthews Feb 27, 2016 ▶ 9:40 Ethical Way To Build Membership Site with Tracy Matthews
Disclosure
Flourish and Thrive Academy Spends ~$500 Monthly on Facebook Ads
“About 500 dollars.”
Tracy Matthews Feb 27, 2016 ▶ 10:05 Ethical Way To Build Membership Site with Tracy Matthews

The other half of the tape: Tracy Matthews's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 1

Every mention by year

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0112016episodes it came up in
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2016 1 mention in 1 episode

Appearances (1)

EpisodeDateSpeaking time
Ethical Way To Build Membership Site with Tracy Matthews Feb 27, 2016 7m
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