Matthews: A $1M sales business fails if founders ignore bottom-line profits
Tracy Matthews · Ethical Way To Build Membership Site with Tracy Matthews · Feb 27, 2016 · at 3:55
Tracy Matthews, jewelry designer and educator, outlines why top-line revenue without bottom-line cash flow tracking ruins product-based businesses.
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“I would say the number one lesson is to be looking at your numbers all the time. I know that's a really scary thing and especially for creative people, they don't, a lot of them don't like to look at numbers, and it took me a long time to train myself to be excited to look at numbers because it's important, you know, your sales numbers are important, your bottom line numbers are important your costs of running your business are really important to understand where you are and how successful you truly are, because you could sell a million dollars, but still, you know, not really have a successful business if you're not profiting.”
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