Tracy Matthews, founder of Flourish and Thrive Academy, explains her sales funnel conversion metrics to Nathan Latka.
0:00 / 0:04exact quote · 4.5s
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“I would say that we typically get about 30% conversions, like, of sales off webinars.”
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More from Tracy Matthews
Disclosure
Flourish and Thrive Academy Enrolled 245 Students at $795 for Main Course
“Our main course that we sold last year, we had 200 and 45 people sign up the last round for a 795 dollar course.”
Tracy MatthewsFeb 27, 2016▶ 10:29Ethical Way To Build Membership Site with Tracy Matthews
AssertionNot checkable as stated
Matthews: First jewelry business collapsed despite 350 store accounts and nearly $1M sales
“As you mentioned, we were selling in 350 stores, I had tons of celebrity clients but because I didn't set my business up the right way from the beginning and I was an artist, you know, at heart, just really good at sales, getting my work out there Some things …”
Tracy MatthewsFeb 27, 2016▶ 1:46Ethical Way To Build Membership Site with Tracy Matthews
Insight
Matthews: A $1M sales business fails if founders ignore bottom-line profits
“I would say the number one lesson is to be looking at your numbers all the time. I know that's a really scary thing and especially for creative people, they don't, a lot of them don't like to look at numbers, and it took me a long time to train myself to be ex…”
Tracy MatthewsFeb 27, 2016▶ 3:55Ethical Way To Build Membership Site with Tracy Matthews
AssertionNot checkable as stated
Matthews: Flourish and Thrive educated 800 students in three years
“We've taken about 800 people through our courses already in three years, which is super exciting.”
Tracy MatthewsFeb 27, 2016▶ 7:13Ethical Way To Build Membership Site with Tracy Matthews
Disclosure
Flourish and Thrive Academy Attracts ~1,000 Free Opt-Ins Per Month
“You know, we probably get about a thousand people opting into our website a month, so it's usually through a free offer, I would say.”
Tracy MatthewsFeb 27, 2016▶ 9:40Ethical Way To Build Membership Site with Tracy Matthews
Disclosure
Flourish and Thrive Academy Spends ~$500 Monthly on Facebook Ads
“About 500 dollars.”
Tracy MatthewsFeb 27, 2016▶ 10:05Ethical Way To Build Membership Site with Tracy Matthews
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