Jeroen Corthout, co-founder and CEO of CRM startup Salesflare, explains his customer acquisition strategy to host Nathan Latka.
0:00 / 0:08exact quote · 8.5s
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“No, no, we don't do so much paid advertising. We only do paid advertising to distribute our content better. And that's on Facebook mostly.”
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More from Jeroen Corthout
AssertionSupported
Corthout: HubSpot's free CRM lacks deep mailbox integration and automation
“They don't scrape email signatures. The connection with the mailbox is, is, is much, much less there. We have some more automation.”
Jeroen CorthoutMay 28, 2017▶ 10:04673: Getting Your First 100 Customers with Salesflare CEO Jeroen Corthout
Insight
B2B buyers distrust small startups due to data permanence fears
“People have issues trusting small companies, even if they have great products they're always like probing you, like we, we've been through that, and now it's better but I remember a lot of calls where people are like so how many customers do you have? Because …”
Jeroen CorthoutMay 28, 2017▶ 7:11673: Getting Your First 100 Customers with Salesflare CEO Jeroen Corthout
PredictionNot checkable as stated
Corthout: Salesflare will never compete with HubSpot on distribution
“Of course, HubSpot's distribution channels are huge and we'll, we'll never be able to compete with that.”
Jeroen CorthoutMay 28, 2017▶ 12:16673: Getting Your First 100 Customers with Salesflare CEO Jeroen Corthout
Disclosure
Salesflare has raised $250K toward a $350K convertible note round
“We're currently doing another convertible rounds, like a real one with investors. For how much? We've raised 250 K now. And we're going to three 50.”
Jeroen CorthoutMay 28, 2017▶ 5:48673: Getting Your First 100 Customers with Salesflare CEO Jeroen Corthout
AssertionNot checkable as stated
Salesflare has lost only three paying customers to date
“Three, I think.”
Jeroen CorthoutMay 28, 2017▶ 12:54673: Getting Your First 100 Customers with Salesflare CEO Jeroen Corthout
AssertionNot checkable as stated
Salesflare converts 5% to 10% of free trials into paying customers
“That very much depends. We're somewhere between five and 10%. It varies week to week.”
Jeroen CorthoutMay 28, 2017▶ 16:12673: Getting Your First 100 Customers with Salesflare CEO Jeroen Corthout
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