Opinion
March: Deep customer care creates more value than Sprinklr's all-in-one approach
“Yeah, I just, you know, fundamentally, they, like, they have this vision of, like, being a social all-in-one, and, like, fundamentally, our vision is going deep in customer care and actually becoming more of a customer care all-in-one, and that's what we think…”
Insight
Casual 'in town' coffee invites convert better than formal sales pitches
“In a sales kind of relationship, you know, if you say like, Hey, I'd love to arrange a meeting, then like it becomes like a bigger formal thing where someone has to like, it's all men's like, well, do I really want to meet with like a potential vendor at this …”
Disclosure
Conversocial spends $100K to $150K to acquire a $100K enterprise contract
“You know, we'll, we'll probably spend kind of a hundred to a 150,000.”
Opinion
March: Payback period under 18 months is appropriate for enterprise deals
“I mean, like I said, it fluctuates, but my kind of thinking around 18 months or under 18 months for the types of deals we do and the deal size is appropriate.”
Disclosure
March: Conversocial has raised about $20M in venture funding
“We've raised about twenty million dollars of venture capital from a few different investors.”
Disclosure
Conversocial's parent agency invested $500K into the product before spin-out
“We probably invested like half a million dollars of essentially our own money before then, because the agency was fully bootstrapped.”
Disclosure
Conversocial's largest customer pays roughly $1M in annual contract value
“So our biggest customer is around a million dollars a year.”
Disclosure
Conversocial's enterprise contract tiers cluster at $250K, $100K, and $50K
“We have a lot of customers at the kind of, you know, two 50 K mark, and then like a load more customers at the hundred K mark. And it goes down to where we have like a big base of customers at the kind of 50 K mark.”
Assertion Not checkable as stated
March: Some Conversocial clients have 200 to 300 agents dedicated to social care
“Some of our customers do have that many customers, that many agents just doing customer service through Facebook and Twitter, like not even considering the rest of the contact center.”
Assertion Not checkable as stated
Conversocial maintains a historical net revenue retention rate of roughly 120%
“So generally, generally historically are like net churn has been like a 120%.”
Opinion
March: Twitter has right turnaround ingredients and gets unfair press
“You know, it's really hard to know, but I think they're doing a lot of really right things, you know, because of the partnership we have with them. You know, I know a lot of people there who I think are, like, really committed and are doing really amazing thin…”
Disclosure
March: Conversocial has just under 100 employees and will likely cross 100 within a year
“Yeah, so we're a little bit under a hundred people. You know, potentially we'll, we'll, we'll probably cross over the hundred in the next 12 months.”
Assertion Not checkable as stated
Conversocial serves approximately 250 enterprise clients
“About 250 clients.”
