Disclosure certainty 4/5 debate potential 2/5

Paid ads, AdWords, and Facebook have never worked for Weekdone

Yuri Kaljundi · 1026 "Juri, would you sell to me now for $1.5m?" · May 16, 2018 · at 10:15

Yuri Kaljundi discusses why Weekdone abandoned paid performance marketing channels in favor of content marketing.

0:00 / 0:11exact quote · 11.8s
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“We've never been able to make paid ads or so work. So the conversion there has been really bad, actually. So yeah, we still experiment, but neither retargeting or Google AdWords or Facebook actually work for us.”

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More from Yuri Kaljundi

Insight
Raising software prices leads customers to take companies more seriously
“The more we raised our prices, the better we started doing, and the more seriously actually customers started taking us.”
Yuri Kaljundi May 16, 2018 ▶ 4:41 1026 "Juri, would you sell to me now for $1.5m?"
Insight
Early SaaS churn often comes from abandoning the underlying process
“Quite often because companies, we still sell a kind of process that companies need to implement in their teams, and there are many who try us out for, let's say, quarterly goal setting for one or two quarters, and they just give up not on the tool, but actuall…”
Yuri Kaljundi May 16, 2018 ▶ 5:48 1026 "Juri, would you sell to me now for $1.5m?"
Disclosure
Weekdone churns approximately 50% of its customers annually
“I would say kind of, we churn probably around like 50% of customers per year.”
Yuri Kaljundi May 16, 2018 ▶ 7:22 1026 "Juri, would you sell to me now for $1.5m?"
Opinion
A $1M acquisition split three ways is not life-changing for founders
“A million dollar for three people wouldn't be life-changing in any way, so I mean, we can make more from our salaries that way actually, so.”
Yuri Kaljundi May 16, 2018 ▶ 12:14 1026 "Juri, would you sell to me now for $1.5m?"
Disclosure
Weekdone raised $200k and has been cash flow positive since 2015
“Initially we raised around 200 K from some friends, but we have been cash flow positive since 2015.”
Yuri Kaljundi May 16, 2018 ▶ 1:57 1026 "Juri, would you sell to me now for $1.5m?"
Disclosure
Weekdone has slightly under 1,000 paying customer companies
“A little bit below 1000 companies.”
Yuri Kaljundi May 16, 2018 ▶ 2:30 1026 "Juri, would you sell to me now for $1.5m?"
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