Google AdWords

“We think we shut down almost all of our social media. we just did our first trade show last month. We haven't spent a dollar in our life on on like paid actually for our brand term. I think we put like 500 dollars into it because someone else was bidding o…”

“Yeah, we do spend money on advertising through Google AdWords and Facebook advertising, and we have it on the gimbal, for example, as the example, it costs us about 30, 30 dollars to acquire a sale.”

“We tried doing Google AdWords and we spent around 10 K on that. And it was about 2000 unqualified leads in, in one month.”

“Blog content and promotion, we'll probably spend, you know we'll probably spend about anywhere between 800 to a thousand dollars a month on that. And then AdWords and direct ads are probably spend about the same there. So we spend about the same on each one.”

“Our big competitors like reputation.com who charge a lot more money than us and they go for a different type. And there's a few boutiques similar to them. They have raised the price of those, you know, say AdWords and things like that, that, you know, we've ne…”

“First customer was Captify, but no, we basically ran like a 200 dollars AdWords campaign right when we started and everything took off from there.”

“It's completely word of mouth organic. I don't spend on AdWords. I don't really do anything.”

“These guys are people who spend something like 50 bucks a click to all the way up to a hundred bucks a click on on Google AdWords for something like Helter software, and they were able to increase their lead volume, like, four times, based on Mariana, while ho…”

“We spent near 10,000 dollars per month to Google AdWords, and then we created very interesting system for web analytics and we cut 80% of our spends. So we spent right now only 2000 dollars per month and save this almost everything that we got from the Google …”

“We acquire like three, three users for like about three bucks per user.”

“We buy AdWords first just to make sure those words convert. And before we go all in on, on, on, on organic.”

“Nobody, nobody really cares how much Google what margin or how much money they make out of it. Because at the end of the day, if it drives sales, then like if at the end of the day, if your customer acquisition cost is lower than your LTV, then you're happy.”

“400 grand.”

“Getting listed on certain websites is working better for us than Google AdWords. So we're slowly doubling our how much money we're putting into those.”

“Google AdWords has been a very mixed bag for us. We, we've got up to about a 30,000 monthly spend with Google AdWords with mixed success. We have a CAC to LTV ratio there of about three to one, but our overall CAC to LTV ratio across all our marketing efforts …”

“Now the key is you can now build an SMB business, but you have to do two things. One, you need to keep your costs to acquire a customer under control. You can't acquire customers through Google AdWords and TV ads and stuff like that because the math just blows…”

“We've never been able to make paid ads or so work. So the conversion there has been really bad, actually. So yeah, we still experiment, but neither retargeting or Google AdWords or Facebook actually work for us.”

“So we spend maybe only like now, 500 dollars on Google AdWords per month.”

“We started spending a lot of money on on AdWords to the point where we realized we already spending more than any other company in this niche.”

“And in those areas, when I look at it, the CAC is under 75 dollars.”

“We kind of started out spending 50 to a 100,000 a year and then got up to the point where we were spending between three and 400,000 dollars a year on AdWords and related costs to drive an inbound marketing campaign.”

“Most of our customers are coming through either organic searches, paid acquisitions through affiliates or search engines.”

“We tried running a few digital ad campaigns like a Google AdWords or Facebook in the past, but that, that's been not much efficient, and it doesn't justify the seven dollar per month cost to acquire the user because the conversion to the different sort of an a…”

“We have around 15 maybe in dollars, maybe 20,000 dollars per month.”

“We have a CAC of about 500 and AdWords plays, plays nicely into that, and so does Facebook and our current channels.”

“So, first of all, I would recommend what we did is do AdWords, do paid search, find which keywords you rank for, find the competitiveness of those keywords on paid search, and then translate them over to content writing in organic, in the SEO search.”

“And but Facebook has been the most effective so far.”