Disclosure certainty 4/5 debate potential 1/5

Poptin acquires free users via Google AdWords for about $3 each

Tomer Aharon · 879 SaaS: From $360k Agency to 2 month old, $30k ARR SaaS · Dec 20, 2017 · at 13:10

Tomer Aharon, co-founder of Poptin, discusses early testing of paid acquisition channels shortly after the SaaS platform's launch.

0:00 / 0:05exact quote · 6.0s
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“We acquire like three, three users for like about three bucks per user.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Tomer Aharon

Disclosure
Aharon: Poptin has 1,600 users, 72 paying customers, and $2,350 MRR
“So we have 16 hundred customers a total, which is including the free ones. From them, we have 72 paying customers. The MRR is 23 50.”
Tomer Aharon Dec 20, 2017 ▶ 3:04 879 SaaS: From $360k Agency to 2 month old, $30k ARR SaaS
Assertion Not checkable as stated
Founders' digital agency generates about $30,000 per month in revenue
“It's about 30,000 bucks a month.”
Tomer Aharon Dec 20, 2017 ▶ 4:25 879 SaaS: From $360k Agency to 2 month old, $30k ARR SaaS
Disclosure
Aharon: Poptin ARPU is approximately $31 per month
“So our pool is about 31 dollars.”
Tomer Aharon Dec 20, 2017 ▶ 2:28 879 SaaS: From $360k Agency to 2 month old, $30k ARR SaaS
Disclosure
Poptin founders draw $3,000 monthly salaries from their digital agency
“So we keep, we take as lowest as we can, which is about three, 3000 dollars each.”
Tomer Aharon Dec 20, 2017 ▶ 9:10 879 SaaS: From $360k Agency to 2 month old, $30k ARR SaaS
Prediction Not checkable as stated
Aharon: Poptin CAC for paid customers could be around $200
“So it's still early to say that, but I think it could be around 200 dollars.”
Tomer Aharon Dec 20, 2017 ▶ 13:29 879 SaaS: From $360k Agency to 2 month old, $30k ARR SaaS
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