Google AdWords

“It turns out that the minimum bid for an ad for click is 20 cents, and we paid minimum bid for almost every search, which ended up converting on a 500 dollar snowboard.”

“Google search doesn't have network effects from its search engine. It has scale effects. But it's AdWords is where the network of it.”

“We launch the ad campaigns immediately on, and it's like the floodgates completely open. It goes up 10 X immediately. But if we were doing three orders a day, suddenly it's 30.”

“Lifetime values got to be up there in the tens of hundreds of thousands to really spend that.”

“And as best we can understand it, Google AdWords stayed an 85% gross margin business.”

“So on the consumer side, 70% of our traffic is organic search. We've also looked at Google AdWords. We could get customers for about 12 dollars there. The average transaction size is 15, and we share up to half of that with businesses.”

“Before we start building a product, we build a fake landing page for that product. We build a Google AdWords campaign and a LinkedIn campaign, and we'll spend a couple thousand dollars testing messages and see what messages in ad copy get people to click. And …”

“In 2007 too, like we, instead of hiring PR firms and buying AdWords and stuff, we were creating these like viral videos and we were using math, you know, using math from epidemiology to create these viral loops. In a lot of ways, Dropbox took that transplanted…”

“I got like 10,000 dollars in Uber credits by doing that.”

“The question we ask is, please select up to three advertising channels that have most significantly increased your revenue. And the number one, what is this? 65 percent-ish is Google AdWords. Number two, with about half, that's around thirty-ish is Meta or Fac…”

“They're going to churn way higher than businesses. They'll churn similar To consumers. I don't know if it's exactly, I mean, I'm sure it depends on the space, but no, you're going to have a high churn, low price point, high price sensitivity. Therefore you are…”

“And in 2002, we switched to Google AdWords where I think we're the first ones to do that, which helped us become profitable and set our stock on a, I mean, I think we, 50 X that thing from there. And then we sold I see in February of 2005.”

“The number one place on the planet for marketing spend is Google AdWords, and make no mistake about it, this is an increasingly finite resource.”

“And but Facebook has been the most effective so far.”

“So like if you go, And hire like an enterprise sales guy who's selling Google AdWords. He's a hundred percent going to fail.”

“If I was to start our product today, there's no way we would have enough money to compete with the other people like ourselves in the market, because the ACVs have become high enough to support more expensive marketing channels. They've pushed up Capterra, pus…”

“I remember that I bought Google AdWords coupons on eBay so you can buy a hundred dollars and two dollars. So that's quite a good business. So you buy in two dollars, you buy a hundred dollars was enough for us to buy the words mobile attribution for almost a w…”

“So my position is I lean more towards kind of Paul Graham and the spectrum, which is, I think it's either neutral, that it doesn't matter. It's one of the things you're suggesting towards positive. And the positive elements of being in a kind of downturning ec…”

“So, first of all, I would recommend what we did is do AdWords, do paid search, find which keywords you rank for, find the competitiveness of those keywords on paid search, and then translate them over to content writing in organic, in the SEO search.”

“In the early years of Kayak, it cost us about a dollar on average to buy someone to come to our website from us spending money on Google AdWords or other websites. We made on average 20 cents per user, so we were losing 80 cents a transaction in large numbers.”

“They also apply it to the Google AdWords machine learning. And I think it's generated like incremental multiple billions of dollars already for Google, just on the slight optimization of AdWords.”

“So CRM and email marketing, and we've even seen a lot of firms adopting Google AdWords campaigns to create paid visibility online. I mean, when did you ever see like a credit shop doing a Google AdWords campaign? But that's happening.”

“Things that would now cost you 10 or 20 dollars for a click would cost us 10 or 20 cents, and I always wish we had more money to spend on that.”

“We have a CAC of about 500 and AdWords plays, plays nicely into that, and so does Facebook and our current channels.”

“And the first self-service ad we got for AdWords was, I think, for a lobster company. Like, you could buy lobsters in Maine and have them, like, you know, pecked in dry ice and shipped to you.”

“We have around 15 maybe in dollars, maybe 20,000 dollars per month.”

“We tried running a few digital ad campaigns like a Google AdWords or Facebook in the past, but that, that's been not much efficient, and it doesn't justify the seven dollar per month cost to acquire the user because the conversion to the different sort of an a…”

“Most of our customers are coming through either organic searches, paid acquisitions through affiliates or search engines.”

“Google AdWords was a new product. Both days it turns out that the minimum bid for an ad for click is 20 cents, and we paid minimum bid for almost every search, which ended up converting on a 500 dollar snowboard.”

“We kind of started out spending 50 to a 100,000 a year and then got up to the point where we were spending between three and 400,000 dollars a year on AdWords and related costs to drive an inbound marketing campaign.”

“On frankly, Google AdWords to grow very quickly online, but now Amazon is the number one spender on Google AdWords, and frankly, they're making the cost of customer acquisition almost prohibitive for many of these new upstart brands”

“And in those areas, when I look at it, the CAC is under 75 dollars.”

“I bought like 200 bucks of Google AdWords under like build a website, make a blog, like all these different things.”

“I would put it 100% back in as much as I could. If I made 20 bucks on AdWords, I put 20 bucks back in AdWords. If I made a thousand bucks on AdWords, I'd send a thousand more bucks on AdWords. If I spent You know, I keep a little bit of a balance in case I nee…”

“I don't know if you could grow a business on AdWords the same way I did 15 years ago, because I think people look, they look for the brand now.”

“The mission critical database for Google, it supports hundreds of Google applications, including Google AdWords and Google Play, and we manage, you know, petabytes of data and have tens of millions of QPS every day.”

“We started spending a lot of money on on AdWords to the point where we realized we already spending more than any other company in this niche.”

“At the time, and it might still be true, the most expensive AdSense keyword and AdWords keywords was mesothelioma, the lung cancer related to asbestos.”

“The earliest customers for Flexport we got via Google AdWords and SEO and just signups and people just finding us on the internet, signing up for the service.”

“So we spend maybe only like now, 500 dollars on Google AdWords per month.”

“We've never been able to make paid ads or so work. So the conversion there has been really bad, actually. So yeah, we still experiment, but neither retargeting or Google AdWords or Facebook actually work for us.”

“Now the key is you can now build an SMB business, but you have to do two things. One, you need to keep your costs to acquire a customer under control. You can't acquire customers through Google AdWords and TV ads and stuff like that because the math just blows…”

“Google AdWords has been a very mixed bag for us. We, we've got up to about a 30,000 monthly spend with Google AdWords with mixed success. We have a CAC to LTV ratio there of about three to one, but our overall CAC to LTV ratio across all our marketing efforts …”

“Getting listed on certain websites is working better for us than Google AdWords. So we're slowly doubling our how much money we're putting into those.”

“400 grand.”

“Nobody, nobody really cares how much Google what margin or how much money they make out of it. Because at the end of the day, if it drives sales, then like if at the end of the day, if your customer acquisition cost is lower than your LTV, then you're happy.”

“We buy AdWords first just to make sure those words convert. And before we go all in on, on, on, on organic.”

“We acquire like three, three users for like about three bucks per user.”

“We spent near 10,000 dollars per month to Google AdWords, and then we created very interesting system for web analytics and we cut 80% of our spends. So we spent right now only 2000 dollars per month and save this almost everything that we got from the Google …”

“These guys are people who spend something like 50 bucks a click to all the way up to a hundred bucks a click on on Google AdWords for something like Helter software, and they were able to increase their lead volume, like, four times, based on Mariana, while ho…”

“It's completely word of mouth organic. I don't spend on AdWords. I don't really do anything.”

“First customer was Captify, but no, we basically ran like a 200 dollars AdWords campaign right when we started and everything took off from there.”

“Our big competitors like reputation.com who charge a lot more money than us and they go for a different type. And there's a few boutiques similar to them. They have raised the price of those, you know, say AdWords and things like that, that, you know, we've ne…”

“Blog content and promotion, we'll probably spend, you know we'll probably spend about anywhere between 800 to a thousand dollars a month on that. And then AdWords and direct ads are probably spend about the same there. So we spend about the same on each one.”

“We tried doing Google AdWords and we spent around 10 K on that. And it was about 2000 unqualified leads in, in one month.”

“Yeah, we do spend money on advertising through Google AdWords and Facebook advertising, and we have it on the gimbal, for example, as the example, it costs us about 30, 30 dollars to acquire a sale.”

“We think we shut down almost all of our social media. we just did our first trade show last month. We haven't spent a dollar in our life on on like paid actually for our brand term. I think we put like 500 dollars into it because someone else was bidding o…”