StarZero All shows Try the podcast clipper →

Oren Kaniel

Co-Founder & CEO, AppsFlyer · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveengineer

Oren Kaniel is the co-founder and CEO of AppsFlyer. He co-founded the marketing measurement and analytics platform alongside Reshef Mann in 2011.

10statements → 4claims → 1claims resolved → 3.9/5average certainty → 1.9/5average debate potential → ≈4.0/5argument clarity, estimated →

0 supported 0 partly supported 1 contradicted 1 not yet assessed 2 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 3 insights · 3 disclosures · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 1 is resolved, 1 is not yet assessed, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Oren argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable contradicted claim

Assertion Contradicted
Kaniel: Early Asian e-commerce was 90% mobile compared to 20% in US
“We saw in Asia, 90%, 90% is coming from mobile, 90% is coming from mobile application, while in the U.S. It was only only 20.”
Oren Kaniel Sep 5, 2022 ▶ 11:42 The Playbook To Build 2000Cr+ Revenue SaaS Company, Ft. Oren Kaniel, Founder-AppsFlyer

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Oren Kaniel on measured tape to publish a rate. This says nothing about how they speak.

Everything Oren Kaniel said on the Neon Show that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not publicly verifiable
Kaniel: Asian mobile device lifetime value matched or exceeded the US
“A couple of years ago, we've done a research about lifetime value per device, and we found that an average device in Asia actually have more lifetime Kind of lifetime value per device in Asia than in the U S or equal.”
Oren Kaniel Sep 5, 2022 ▶ 10:56 The Playbook To Build 2000Cr+ Revenue SaaS Company, Ft. Oren Kaniel, Founder-AppsFlyer
Assertion Contradicted
Kaniel: Early Asian e-commerce was 90% mobile compared to 20% in US
“We saw in Asia, 90%, 90% is coming from mobile, 90% is coming from mobile application, while in the U.S. It was only only 20.”
Oren Kaniel Sep 5, 2022 ▶ 11:42 The Playbook To Build 2000Cr+ Revenue SaaS Company, Ft. Oren Kaniel, Founder-AppsFlyer
Insight
Kaniel: Maximizing privacy, safety, or user experience independently destroys the other two
“Privacy, users, value and experience and safety, because if you try to maximize one, you're probably going to kill the others. Or possibly kill the others.”
Oren Kaniel Sep 5, 2022 ▶ 46:20 The Playbook To Build 2000Cr+ Revenue SaaS Company, Ft. Oren Kaniel, Founder-AppsFlyer
Insight
Kaniel: Refusing to become a data broker fueled AppsFlyer's long-term success
“I think that staying independent and staying unbiased is something that Actually what built this company and, you know, staying away of you know, S being a data broker or selling media or licensing me selling data or licensing data and all that kind of stuff t…”
Oren Kaniel Sep 5, 2022 ▶ 26:27 The Playbook To Build 2000Cr+ Revenue SaaS Company, Ft. Oren Kaniel, Founder-AppsFlyer
Disclosure
Kaniel: AppsFlyer built customer support before hiring anyone for marketing or sales
“The first department that we officially built was customer service and customer support. We didn't have marketing. We didn't have sales. We didn't have anything. We had customer success, R and D. This is what we had R and D and customer success. And the last d…”
Oren Kaniel Sep 5, 2022 ▶ 37:33 The Playbook To Build 2000Cr+ Revenue SaaS Company, Ft. Oren Kaniel, Founder-AppsFlyer
Insight
Kaniel: Company culture is an irreversible process that is incredibly hard to change
“Company culture is at least in, in my opinion is kind of an irreversible process. So it starts when you start the company. It never ends and it's really, really hard to change backwards. You can evolve it. But it's hard to change.”
Oren Kaniel Sep 5, 2022 ▶ 38:41 The Playbook To Build 2000Cr+ Revenue SaaS Company, Ft. Oren Kaniel, Founder-AppsFlyer
Assertion Not checkable as stated
Kaniel: Early mobile ecosystem lacked independent app attribution providers
“The second thing that I noticed was wild west of companies, 100,000 of companies with a lot of conflicting interest. And I couldn't find even one company to entirely represent the app developer and that the company that is independent and unbiased some sort of…”
Oren Kaniel Sep 5, 2022 ▶ 8:07 The Playbook To Build 2000Cr+ Revenue SaaS Company, Ft. Oren Kaniel, Founder-AppsFlyer
Disclosure
Kaniel: AppsFlyer founders started with zero digital advertising or marketing knowledge
“We started without knowing anything about digital ecosystem or advertising or marketing or applications. So we learned everything from the customer.”
Oren Kaniel Sep 5, 2022 ▶ 17:17 The Playbook To Build 2000Cr+ Revenue SaaS Company, Ft. Oren Kaniel, Founder-AppsFlyer
Disclosure
Kaniel: Early AppsFlyer skipped charging customers because setting up payments was hard
“And we thought to ourselves, okay, it doesn't deliver much value to customers to actually charge them. So let's not charge them. So there is a pricing, but we didn't bother to charge because we didn't have the ability to charge.”
Oren Kaniel Sep 5, 2022 ▶ 19:26 The Playbook To Build 2000Cr+ Revenue SaaS Company, Ft. Oren Kaniel, Founder-AppsFlyer
Assertion Not checkable as stated
Kaniel: Early AppsFlyer bought two-dollar AdWords coupons on eBay to dominate search
“I remember that I bought Google AdWords coupons on eBay so you can buy a hundred dollars and two dollars. So that's quite a good business. So you buy in two dollars, you buy a hundred dollars was enough for us to buy the words mobile attribution for almost a w…”
Oren Kaniel Sep 5, 2022 ▶ 30:13 The Playbook To Build 2000Cr+ Revenue SaaS Company, Ft. Oren Kaniel, Founder-AppsFlyer

Appearances (1)

EpisodeDateSpeaking time
The Playbook To Build 2000Cr+ Revenue SaaS Company, Ft. Oren Kaniel, Founder-AppsFlyer Sep 5, 2022 38m
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 300 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.

Try the podcast clipper Learn more