Kaniel: Early mobile ecosystem lacked independent app attribution providers
Oren Kaniel · The Playbook To Build 2000Cr+ Revenue SaaS Company, Ft. Oren Kaniel, Founder-AppsFlyer · Sep 5, 2022 · at 8:07
AppsFlyer co-founder and CEO Oren Kaniel discusses the market conditions around 2011 that inspired him to launch the mobile attribution platform.
0:00 / 0:29exact quote · 29.2s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“The second thing that I noticed was wild west of companies, 100,000 of companies with a lot of conflicting interest. And I couldn't find even one company to entirely represent the app developer and that the company that is independent and unbiased some sort of a referee in the ecosystem, like an independent measurement that is not selling. Data or selling media or selling ads or selling their own apps.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Oren Kaniel
Kaniel: Asian mobile device lifetime value matched or exceeded the US
“A couple of years ago, we've done a research about lifetime value per device, and we found that an average device in Asia actually have more lifetime Kind of lifetime value per device in Asia than in the U S or equal.”
Kaniel: Early Asian e-commerce was 90% mobile compared to 20% in US
“We saw in Asia, 90%, 90% is coming from mobile, 90% is coming from mobile application, while in the U.S. It was only only 20.”
Kaniel: Maximizing privacy, safety, or user experience independently destroys the other two
“Privacy, users, value and experience and safety, because if you try to maximize one, you're probably going to kill the others. Or possibly kill the others.”
Kaniel: Refusing to become a data broker fueled AppsFlyer's long-term success
“I think that staying independent and staying unbiased is something that Actually what built this company and, you know, staying away of you know, S being a data broker or selling media or licensing me selling data or licensing data and all that kind of stuff t…”
Kaniel: AppsFlyer built customer support before hiring anyone for marketing or sales
“The first department that we officially built was customer service and customer support. We didn't have marketing. We didn't have sales. We didn't have anything. We had customer success, R and D. This is what we had R and D and customer success. And the last d…”
Kaniel: Company culture is an irreversible process that is incredibly hard to change
“Company culture is at least in, in my opinion is kind of an irreversible process. So it starts when you start the company. It never ends and it's really, really hard to change backwards. You can evolve it. But it's hard to change.”