Kaniel: AppsFlyer built customer support before hiring anyone for marketing or sales
Oren Kaniel · The Playbook To Build 2000Cr+ Revenue SaaS Company, Ft. Oren Kaniel, Founder-AppsFlyer · Sep 5, 2022 · at 37:33
AppsFlyer CEO Oren Kaniel discusses departmental sequencing and go-to-market priorities during AppsFlyer's early company building.
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“The first department that we officially built was customer service and customer support. We didn't have marketing. We didn't have sales. We didn't have anything. We had customer success, R and D. This is what we had R and D and customer success. And the last department that we started building was sales. That was the last department that we built.”
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