AppsFlyer

“A couple of years ago, we've done a research about lifetime value per device, and we found that an average device in Asia actually have more lifetime Kind of lifetime value per device in Asia than in the U S or equal.”

“And we thought to ourselves, okay, it doesn't deliver much value to customers to actually charge them. So let's not charge them. So there is a pricing, but we didn't bother to charge because we didn't have the ability to charge.”

“We saw in Asia, 90%, 90% is coming from mobile, 90% is coming from mobile application, while in the U.S. It was only only 20.”

“Privacy, users, value and experience and safety, because if you try to maximize one, you're probably going to kill the others. Or possibly kill the others.”

“The first department that we officially built was customer service and customer support. We didn't have marketing. We didn't have sales. We didn't have anything. We had customer success, R and D. This is what we had R and D and customer success. And the last d…”

“I think that staying independent and staying unbiased is something that Actually what built this company and, you know, staying away of you know, S being a data broker or selling media or licensing me selling data or licensing data and all that kind of stuff t…”

“We started without knowing anything about digital ecosystem or advertising or marketing or applications. So we learned everything from the customer.”

“The second thing that I noticed was wild west of companies, 100,000 of companies with a lot of conflicting interest. And I couldn't find even one company to entirely represent the app developer and that the company that is independent and unbiased some sort of…”

“I remember that I bought Google AdWords coupons on eBay so you can buy a hundred dollars and two dollars. So that's quite a good business. So you buy in two dollars, you buy a hundred dollars was enough for us to buy the words mobile attribution for almost a w…”