Assertion certainty 4/5 debate potential 1/5

Kaniel: Early AppsFlyer bought two-dollar AdWords coupons on eBay to dominate search

Oren Kaniel · The Playbook To Build 2000Cr+ Revenue SaaS Company, Ft. Oren Kaniel, Founder-AppsFlyer · Sep 5, 2022 · at 30:13

AppsFlyer CEO Oren Kaniel details early bootstrap growth hacks used to market the mobile attribution platform on a minimal budget.

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“I remember that I bought Google AdWords coupons on eBay so you can buy a hundred dollars and two dollars. So that's quite a good business. So you buy in two dollars, you buy a hundred dollars was enough for us to buy the words mobile attribution for almost a week and a half, like a week and a half, 100 dollars. You buy all the searches in the world for mobile attribution.”

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More from Oren Kaniel

Assertion Not publicly verifiable
Kaniel: Asian mobile device lifetime value matched or exceeded the US
“A couple of years ago, we've done a research about lifetime value per device, and we found that an average device in Asia actually have more lifetime Kind of lifetime value per device in Asia than in the U S or equal.”
Oren Kaniel Sep 5, 2022 ▶ 10:56 The Playbook To Build 2000Cr+ Revenue SaaS Company, Ft. Oren Kaniel, Founder-AppsFlyer
Assertion Contradicted
Kaniel: Early Asian e-commerce was 90% mobile compared to 20% in US
“We saw in Asia, 90%, 90% is coming from mobile, 90% is coming from mobile application, while in the U.S. It was only only 20.”
Oren Kaniel Sep 5, 2022 ▶ 11:42 The Playbook To Build 2000Cr+ Revenue SaaS Company, Ft. Oren Kaniel, Founder-AppsFlyer
Insight
Kaniel: Maximizing privacy, safety, or user experience independently destroys the other two
“Privacy, users, value and experience and safety, because if you try to maximize one, you're probably going to kill the others. Or possibly kill the others.”
Oren Kaniel Sep 5, 2022 ▶ 46:20 The Playbook To Build 2000Cr+ Revenue SaaS Company, Ft. Oren Kaniel, Founder-AppsFlyer
Insight
Kaniel: Refusing to become a data broker fueled AppsFlyer's long-term success
“I think that staying independent and staying unbiased is something that Actually what built this company and, you know, staying away of you know, S being a data broker or selling media or licensing me selling data or licensing data and all that kind of stuff t…”
Oren Kaniel Sep 5, 2022 ▶ 26:27 The Playbook To Build 2000Cr+ Revenue SaaS Company, Ft. Oren Kaniel, Founder-AppsFlyer
Disclosure
Kaniel: AppsFlyer built customer support before hiring anyone for marketing or sales
“The first department that we officially built was customer service and customer support. We didn't have marketing. We didn't have sales. We didn't have anything. We had customer success, R and D. This is what we had R and D and customer success. And the last d…”
Oren Kaniel Sep 5, 2022 ▶ 37:33 The Playbook To Build 2000Cr+ Revenue SaaS Company, Ft. Oren Kaniel, Founder-AppsFlyer
Insight
Kaniel: Company culture is an irreversible process that is incredibly hard to change
“Company culture is at least in, in my opinion is kind of an irreversible process. So it starts when you start the company. It never ends and it's really, really hard to change backwards. You can evolve it. But it's hard to change.”
Oren Kaniel Sep 5, 2022 ▶ 38:41 The Playbook To Build 2000Cr+ Revenue SaaS Company, Ft. Oren Kaniel, Founder-AppsFlyer
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