AppsFlyer
company on 6 shows · 10 statements across 2 episodes · said 40 times in 10 episodes since 2015
the Neon Show 25 
Lenny's Podcast 5 
20VC 5 
Starter Story 2 
Top Founders 2 
Founder's Journal 1
Mentions by year, every show
tap a year for its mentions
the Neon Show 2520VC 5Lenny's Podcast 5Top Founders 2Starter Story 2Founder's Journal 1
2025 1 mention in 1 episode
2024 1 mention in 1 episode
2023 4 mentions in 2 episodes 2 per episode
2022 28 mentions in 4 episodes 7 per episode
- The Playbook To Build 2000Cr+ Revenue SaaS Company, Ft. Oren Kaniel, Founder-AppsFlyer
- How to launch and grow your product | Ryan Hoover of Product Hunt and Weekend Fund
- How to create a winning product strategy | Melissa Perri
- Zero to $800k in 5 Months, Advertising Attribution Platform Incrmntal Breaks 24 Customers
- every mention in 2022, scene by scene →
2017 1 mention in 1 episode
every mention on every show, scene by scene, with the transcript →
10 statements about AppsFlyer, every show
Hay reveals the ideal golden tech stack for B2C marketing
“If I was a B to C business, I'd buy Amplitude for my CDP, I'd buy customer IO, and maybe I'd upgrade to Braze in the future. I'd put everything in Snowflake. I'd buy high touch to reverse ETL, that data out to my ad networks. For attribution, probably AppSlyer…”
Kaniel: Early mobile ecosystem lacked independent app attribution providers
“The second thing that I noticed was wild west of companies, 100,000 of companies with a lot of conflicting interest. And I couldn't find even one company to entirely represent the app developer and that the company that is independent and unbiased some sort of…”
Kaniel: Asian mobile device lifetime value matched or exceeded the US
“A couple of years ago, we've done a research about lifetime value per device, and we found that an average device in Asia actually have more lifetime Kind of lifetime value per device in Asia than in the U S or equal.”
Kaniel: Early Asian e-commerce was 90% mobile compared to 20% in US
“We saw in Asia, 90%, 90% is coming from mobile, 90% is coming from mobile application, while in the U.S. It was only only 20.”
Kaniel: AppsFlyer founders started with zero digital advertising or marketing knowledge
“We started without knowing anything about digital ecosystem or advertising or marketing or applications. So we learned everything from the customer.”
Kaniel: Early AppsFlyer skipped charging customers because setting up payments was hard
“And we thought to ourselves, okay, it doesn't deliver much value to customers to actually charge them. So let's not charge them. So there is a pricing, but we didn't bother to charge because we didn't have the ability to charge.”
Kaniel: Refusing to become a data broker fueled AppsFlyer's long-term success
“I think that staying independent and staying unbiased is something that Actually what built this company and, you know, staying away of you know, S being a data broker or selling media or licensing me selling data or licensing data and all that kind of stuff t…”
Kaniel: Early AppsFlyer bought two-dollar AdWords coupons on eBay to dominate search
“I remember that I bought Google AdWords coupons on eBay so you can buy a hundred dollars and two dollars. So that's quite a good business. So you buy in two dollars, you buy a hundred dollars was enough for us to buy the words mobile attribution for almost a w…”
Kaniel: AppsFlyer built customer support before hiring anyone for marketing or sales
“The first department that we officially built was customer service and customer support. We didn't have marketing. We didn't have sales. We didn't have anything. We had customer success, R and D. This is what we had R and D and customer success. And the last d…”