Google AdWords

“I don't know if you could grow a business on AdWords the same way I did 15 years ago, because I think people look, they look for the brand now.”

“I bought like 200 bucks of Google AdWords under like build a website, make a blog, like all these different things.”

“I would put it 100% back in as much as I could. If I made 20 bucks on AdWords, I put 20 bucks back in AdWords. If I made a thousand bucks on AdWords, I'd send a thousand more bucks on AdWords. If I spent You know, I keep a little bit of a balance in case I nee…”

“Google AdWords was a new product. Both days it turns out that the minimum bid for an ad for click is 20 cents, and we paid minimum bid for almost every search, which ended up converting on a 500 dollar snowboard.”

“Things that would now cost you 10 or 20 dollars for a click would cost us 10 or 20 cents, and I always wish we had more money to spend on that.”

“In the early years of Kayak, it cost us about a dollar on average to buy someone to come to our website from us spending money on Google AdWords or other websites. We made on average 20 cents per user, so we were losing 80 cents a transaction in large numbers.”

“We launch the ad campaigns immediately on, and it's like the floodgates completely open. It goes up 10 X immediately. But if we were doing three orders a day, suddenly it's 30.”

“It turns out that the minimum bid for an ad for click is 20 cents, and we paid minimum bid for almost every search, which ended up converting on a 500 dollar snowboard.”