Customerville spent up to $400,000 annually on Google AdWords inbound marketing
Max Israel · 1428 Bootstrapped and $12m in ARR. My kinda CEO! · Jun 22, 2019 · at 13:28
Max Israel, CEO of Customerville, discusses why the company phased out paid search advertising when selling six-figure enterprise contracts.
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“We kind of started out spending 50 to a 100,000 a year and then got up to the point where we were spending between three and 400,000 dollars a year on AdWords and related costs to drive an inbound marketing campaign.”
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