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Patrick Ambron

SVP of Enterprise Business Development, Array · 1 appearance on the record.

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founderexecutive@patrickambron ↗patrickambron.com ↗

Patrick Ambron co-founded BrandYourself, an online reputation management and privacy SaaS company that raised over $6 million before its acquisition by Array in 2022. He gained widespread recognition after appearing on ABC's Shark Tank, where he turned down a $2 million investment offer.

16statements → 10claims → 1claims resolved → 3.81/5average certainty → 1.12/5average debate potential → 11said about them ↓

0 supported 1 partly supported 0 contradicted 9 not checkable as stated how the 10 claims stand · each chip opens the sources

10 assertions · 1 insight · 5 disclosures · every statement was checked. The predictions and assertions are the 10 claims: statements the public record can support or contradict. 1 is resolved, and 9 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Patrick argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Patrick Ambron on measured tape to publish a rate. This says nothing about how they speak.

Everything Patrick Ambron said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Ambron: BrandYourself turned down a $2M Shark Tank offer from Robert Herjavec
“We got offered a deal, a two million dollar deal from Robert Herjavec, but we did not take it.”
Patrick Ambron Nov 10, 2016 ▶ 2:01 EP 474: SharkTank No Deal, $6M Raised, $4.2M in 2015 Revenue, 10,000 Customers To Help Clean Up Your Online Image with Brandyourself CEO Patrick Ambron
Assertion Not checkable as stated
Ambron: BrandYourself is at a $6M-$7M annual run rate
“So, you know, we're at this year at about say a six, seven million dollar run rate.”
Patrick Ambron Nov 10, 2016 ▶ 6:50 EP 474: SharkTank No Deal, $6M Raised, $4.2M in 2015 Revenue, 10,000 Customers To Help Clean Up Your Online Image with Brandyourself CEO Patrick Ambron
Insight
Ambron: High-end rivals inflated AdWords prices for reputation keywords
“Our big competitors like reputation.com who charge a lot more money than us and they go for a different type. And there's a few boutiques similar to them. They have raised the price of those, you know, say AdWords and things like that, that, you know, we've ne…”
Patrick Ambron Nov 10, 2016 ▶ 16:00 EP 474: SharkTank No Deal, $6M Raised, $4.2M in 2015 Revenue, 10,000 Customers To Help Clean Up Your Online Image with Brandyourself CEO Patrick Ambron
Assertion Not checkable as stated
Ambron: Shark Tank exposure brought BrandYourself over $1M in extra revenue
“In that first three or four month stretch following the airing we probably did Over a million dollars in revenue on top of what we normally did in that short period of time, because you know, the exposure was just unbelievable.”
Patrick Ambron Nov 10, 2016 ▶ 2:19 EP 474: SharkTank No Deal, $6M Raised, $4.2M in 2015 Revenue, 10,000 Customers To Help Clean Up Your Online Image with Brandyourself CEO Patrick Ambron
Assertion Not checkable as stated
Ambron: Professional services generate about half of BrandYourself revenue
“In fact, about half of our revenue ends up being that. So yeah, we, a lot of people upsell to a professional service.”
Patrick Ambron Nov 10, 2016 ▶ 5:02 EP 474: SharkTank No Deal, $6M Raised, $4.2M in 2015 Revenue, 10,000 Customers To Help Clean Up Your Online Image with Brandyourself CEO Patrick Ambron
Assertion Not checkable as stated
Ambron: BrandYourself has around 10,000 software and thousands of service customers
“Of those at any given time, probably have about, say, 10,000 people paying us for software, and then a few thousand paying us for professional services.”
Patrick Ambron Nov 10, 2016 ▶ 5:31 EP 474: SharkTank No Deal, $6M Raised, $4.2M in 2015 Revenue, 10,000 Customers To Help Clean Up Your Online Image with Brandyourself CEO Patrick Ambron
Assertion Not checkable as stated
Ambron: BrandYourself charges $80/year for software and $10,000/year for services
“So software people are paying us, people using the software which is, you know, the bulk of those people are, you know, are seven bucks a month ish. It works out because they're mostly paying about 80 bucks a year. And but when you get to professional services…”
Patrick Ambron Nov 10, 2016 ▶ 6:00 EP 474: SharkTank No Deal, $6M Raised, $4.2M in 2015 Revenue, 10,000 Customers To Help Clean Up Your Online Image with Brandyourself CEO Patrick Ambron
Assertion Not checkable as stated
Ambron: BrandYourself generated about $4.2M in revenue in 2015
“Just about 4.2 million.”
Patrick Ambron Nov 10, 2016 ▶ 10:40 EP 474: SharkTank No Deal, $6M Raised, $4.2M in 2015 Revenue, 10,000 Customers To Help Clean Up Your Online Image with Brandyourself CEO Patrick Ambron
Disclosure
Ambron: BrandYourself has raised about $6M in total capital
“After we raised some capital, our last raise was about a few months ago, which puts us at about six million.”
Patrick Ambron Nov 10, 2016 ▶ 10:54 EP 474: SharkTank No Deal, $6M Raised, $4.2M in 2015 Revenue, 10,000 Customers To Help Clean Up Your Online Image with Brandyourself CEO Patrick Ambron
Assertion Not checkable as stated
Ambron: BrandYourself average customer tenure is just over a year
“A customer generally lasts, whether they're using a software or they're using professional services they're going to last just over a year. Cause that's about how long it takes us to either fix the problem or do as much as we can.”
Patrick Ambron Nov 10, 2016 ▶ 12:34 EP 474: SharkTank No Deal, $6M Raised, $4.2M in 2015 Revenue, 10,000 Customers To Help Clean Up Your Online Image with Brandyourself CEO Patrick Ambron
Assertion Not checkable as stated
Ambron: BrandYourself fully weighted CAC is under $100
“When you put that in, our cost per acquisition is, is relatively low. It's under a hundred dollars.”
Patrick Ambron Nov 10, 2016 ▶ 14:31 EP 474: SharkTank No Deal, $6M Raised, $4.2M in 2015 Revenue, 10,000 Customers To Help Clean Up Your Online Image with Brandyourself CEO Patrick Ambron
Disclosure
Ambron: BrandYourself raised at a ~$20M valuation
“No, just about twenty million.”
Patrick Ambron Nov 10, 2016 ▶ 18:28 EP 474: SharkTank No Deal, $6M Raised, $4.2M in 2015 Revenue, 10,000 Customers To Help Clean Up Your Online Image with Brandyourself CEO Patrick Ambron
Disclosure
Ambron: Latest funding round was from NAV and Founders Fund
“NA, so this last round was NAV, New Atlantic Ventures and Founders Fund.”
Patrick Ambron Nov 10, 2016 ▶ 18:43 EP 474: SharkTank No Deal, $6M Raised, $4.2M in 2015 Revenue, 10,000 Customers To Help Clean Up Your Online Image with Brandyourself CEO Patrick Ambron
Assertion Partly supported
Ambron: BrandYourself asked Shark Tank for $2M at 13% equity
“I asked for two million for 13%.”
Patrick Ambron Nov 10, 2016 ▶ 3:31 EP 474: SharkTank No Deal, $6M Raised, $4.2M in 2015 Revenue, 10,000 Customers To Help Clean Up Your Online Image with Brandyourself CEO Patrick Ambron
Disclosure
Ambron: BrandYourself raised a total $4M Series A round
“We had an extended series A that was a total of four million dollars.”
Patrick Ambron Nov 10, 2016 ▶ 11:03 EP 474: SharkTank No Deal, $6M Raised, $4.2M in 2015 Revenue, 10,000 Customers To Help Clean Up Your Online Image with Brandyourself CEO Patrick Ambron
Assertion Not checkable as stated
Ambron: BrandYourself headcount is approximately 75 employees
“Just about 75 employees.”
Patrick Ambron Nov 10, 2016 ▶ 11:19 EP 474: SharkTank No Deal, $6M Raised, $4.2M in 2015 Revenue, 10,000 Customers To Help Clean Up Your Online Image with Brandyourself CEO Patrick Ambron

The other half of the tape: Patrick Ambron's own voice is left out of every number here. Other people bring the name up 11 times in 3 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 9Andrew Myers 2

Every mention by year

tap a year for its mentions
00511022016201720182019episodesmentions
0122016201720182019episodes it came up in
002.51522016201720182019episodesmentions per episode
2019 2 mentions in 1 episode
2016 9 mentions in 2 episodes 5 per episode

Appearances (1)

EpisodeDateSpeaking time
EP 474: SharkTank No Deal, $6M Raised, $4.2M in 2015 Revenue, 10,000 Customers To Help Cle Nov 10, 2016 11m
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