Assertion certainty 4/5 debate potential 1/5

Ambron: BrandYourself charges $80/year for software and $10,000/year for services

Patrick Ambron · EP 474: SharkTank No Deal, $6M Raised, $4.2M in 2015 Revenue, 10,000 Customers To Help Clean Up Your Online Image with Brandyourself CEO Patrick Ambron · Nov 10, 2016 · at 6:00

BrandYourself CEO Patrick Ambron breaks down the price points of their self-serve software versus custom professional reputation management services.

0:00 / 0:15exact quote · 15.8s
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“So software people are paying us, people using the software which is, you know, the bulk of those people are, you know, are seven bucks a month ish. It works out because they're mostly paying about 80 bucks a year. And but when you get to professional services, on average, people are paying us about 10,000 dollars a year.”

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More from Patrick Ambron

Disclosure
Ambron: BrandYourself turned down a $2M Shark Tank offer from Robert Herjavec
“We got offered a deal, a two million dollar deal from Robert Herjavec, but we did not take it.”
Patrick Ambron Nov 10, 2016 ▶ 2:01 EP 474: SharkTank No Deal, $6M Raised, $4.2M in 2015 Revenue, 10,000 Customers To Help Clean Up Your Online Image with Brandyourself CEO Patrick Ambron
Assertion Not checkable as stated
Ambron: BrandYourself is at a $6M-$7M annual run rate
“So, you know, we're at this year at about say a six, seven million dollar run rate.”
Patrick Ambron Nov 10, 2016 ▶ 6:50 EP 474: SharkTank No Deal, $6M Raised, $4.2M in 2015 Revenue, 10,000 Customers To Help Clean Up Your Online Image with Brandyourself CEO Patrick Ambron
Insight
Ambron: High-end rivals inflated AdWords prices for reputation keywords
“Our big competitors like reputation.com who charge a lot more money than us and they go for a different type. And there's a few boutiques similar to them. They have raised the price of those, you know, say AdWords and things like that, that, you know, we've ne…”
Patrick Ambron Nov 10, 2016 ▶ 16:00 EP 474: SharkTank No Deal, $6M Raised, $4.2M in 2015 Revenue, 10,000 Customers To Help Clean Up Your Online Image with Brandyourself CEO Patrick Ambron
Assertion Not checkable as stated
Ambron: Shark Tank exposure brought BrandYourself over $1M in extra revenue
“In that first three or four month stretch following the airing we probably did Over a million dollars in revenue on top of what we normally did in that short period of time, because you know, the exposure was just unbelievable.”
Patrick Ambron Nov 10, 2016 ▶ 2:19 EP 474: SharkTank No Deal, $6M Raised, $4.2M in 2015 Revenue, 10,000 Customers To Help Clean Up Your Online Image with Brandyourself CEO Patrick Ambron
Assertion Not checkable as stated
Ambron: Professional services generate about half of BrandYourself revenue
“In fact, about half of our revenue ends up being that. So yeah, we, a lot of people upsell to a professional service.”
Patrick Ambron Nov 10, 2016 ▶ 5:02 EP 474: SharkTank No Deal, $6M Raised, $4.2M in 2015 Revenue, 10,000 Customers To Help Clean Up Your Online Image with Brandyourself CEO Patrick Ambron
Assertion Not checkable as stated
Ambron: BrandYourself has around 10,000 software and thousands of service customers
“Of those at any given time, probably have about, say, 10,000 people paying us for software, and then a few thousand paying us for professional services.”
Patrick Ambron Nov 10, 2016 ▶ 5:31 EP 474: SharkTank No Deal, $6M Raised, $4.2M in 2015 Revenue, 10,000 Customers To Help Clean Up Your Online Image with Brandyourself CEO Patrick Ambron
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