Insight
Manchón: MailTrack avoids monthly billing because product value takes months
“So we know that, that with this product, we cannot offer a monthly plan because then the channel will be very, very high because the product doesn't deliver value until you use it for several months.”
Insight
Manchón: Users will not switch email apps just to get read receipts
“Our competitors, they have created apps, but we don't think it's realistic that you will change your email app, your favorite email app for hours You have to know if your email has been read or not.”
Assertion Not checkable as stated
Manchón: Boomerang actively recommends MailTrack to its own customers
“Well, the, actually the Boomerang team even recommend us to our, to their customers.”
Disclosure
Manchón: MailTrack would reject a $3M buyout offer
“No, no, it's not our path. We want to create something that it's bigger. We want to create more value, and we have still a long journey to grow.”
Assertion Not checkable as stated
Manchón: MailTrack has 22,000 customers and €1.1M in ARR
“Yeah, we have, like 22,000 customers, and we have 1.1 million euros annual recurring revenue.”
Disclosure
Eduardo Manchón: MailTrack spends zero money on customer acquisition
“We don't spend money in growth. We in acquisition.”
Assertion Not checkable as stated
Manchón: MailTrack has 2M signups and 600,000 active monthly users
“We have two million signups. That means currently like 600,000 active monthly users.”
Assertion Not checkable as stated
Manchón: 15% of MailTrack signups come from viral email signatures
“Like, 50% of the, 15% of the sign-ups, they come from the signature.”
Assertion Not checkable as stated
Manchón: MailTrack gets 700,000 daily impressions in the Chrome Web Store
“Every day we have 700,000 impressions of MailTrack inside the Chrome store.”
Assertion Not checkable as stated
Manchón: MailTrack adds roughly 4,000 new installs per day
“So daily from the Chrome store, we have like a. 2000. 2500 around. And then from our website, we'll have 1500 more. So it's like around 4000 installs per day.”
Assertion Not checkable as stated
Manchón: Users typically spend six to eight hours daily in Gmail
“And then typically Gmail is used six hours per day or eight hours per day during the journey.”
Assertion Not checkable as stated
Manchón: Free users manually remove MailTrack signatures for months before paying
“We know that a lot of users, they keep removing their signature manually for months until they decide the service is worth to pay.”
Assertion Not checkable as stated
Manchón: MailTrack maintains a 2.43% monthly revenue churn rate
“So the churn is currently only like 2.43%. So it's pretty low. Yeah, yeah, per month.”
Assertion Partly supported
Manchón: MailTrack raised €100K in debt and €300K in government subsidies
“Yeah, we have raised like a 100,000 euro. And then we'll have some subsidies from the government that make like 300,000 more.”
Assertion Not checkable as stated
Manchón: MailTrack reached break-even in 2016 and reinvests all cash
“We reached the break even like two years ago, but since we are growing, we are not trying to generate money. We just invested in more people for the team and more resourcing and exploring acquisition and so on.”
Assertion Supported
Manchón: MailTrack will be the first tracker inside native Android Gmail
“Thanks to Gmail add-ons will be the first email tracker that will offer the double check inside your native Gmail app for Android.”
Assertion Supported
Manchón: Co-founder Nacho González had three exits before MailTrack
“Nacho Gonzalez that that is a pretty famous co-founder founder here in Barcelona. He's, he had three exits. I, including one to TripAdvisor.”
Disclosure
Eduardo Manchón owns 10% equity in MailTrack
“Yeah, now I have like the, yeah, 10%, actually.”
Assertion Supported
MailTrack has patent-pending tech to prevent multi-device self-opens
“We have some patented pending technology in that.”
Disclosure
Manchón: MailTrack built a Google Inbox version purely because he uses it
“We have a MailTrack version for Google Inbox because I'm the only user in the office.”
