Manchón: Free users manually remove MailTrack signatures for months before paying
Eduardo Manchón · 948 How Barcelona Company Grew Past 600,000 Users With Email Open Tracking · Feb 27, 2018 · at 6:56
Eduardo Manchón, Chief Product Officer of MailTrack.io, explains to Nathan Latka how the company's freemium signature removal funnel drives conversion.
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“We know that a lot of users, they keep removing their signature manually for months until they decide the service is worth to pay.”
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More from Eduardo Manchón
Manchón: MailTrack avoids monthly billing because product value takes months
“So we know that, that with this product, we cannot offer a monthly plan because then the channel will be very, very high because the product doesn't deliver value until you use it for several months.”
Manchón: Users will not switch email apps just to get read receipts
“Our competitors, they have created apps, but we don't think it's realistic that you will change your email app, your favorite email app for hours You have to know if your email has been read or not.”
Manchón: Boomerang actively recommends MailTrack to its own customers
“Well, the, actually the Boomerang team even recommend us to our, to their customers.”
Manchón: MailTrack would reject a $3M buyout offer
“No, no, it's not our path. We want to create something that it's bigger. We want to create more value, and we have still a long journey to grow.”