Ben Arellano, co-founder of FlyPlugins, breaks down paid acquisition costs and marketing channels for their WordPress plugin business to Nathan Latka.
0:00 / 0:08exact quote · 9.0s
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“To get a customer right now, I think we're probably paying, I don't know, Five, six bucks. I mean, cause it's like, it's all Facebook, you know, Facebook ads.”
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More from Ben Arellano
AssertionNot checkable as stated
Arellano: WP Courseware generates about 75% of FlyPlugins' revenue
“WP courseware makes up, I would say about 75% of our revenue.”
Ben ArellanoSep 22, 2020▶ 2:58FlyPlugins Hits $500k/yr For Wordpress Addons
AssertionNot checkable as stated
Arellano: FlyPlugins has surpassed 20,000 total lifetime customers
“Oh, we are over 20,000.”
Ben ArellanoSep 22, 2020▶ 5:00FlyPlugins Hits $500k/yr For Wordpress Addons
AssertionNot checkable as stated
Arellano: FlyPlugins has 6,000 to 7,000 active recurring subscribers
“Oh, I would say people that are still, still on it. Maybe, maybe 6000 people, 7000 people.”
Ben ArellanoSep 22, 2020▶ 6:31FlyPlugins Hits $500k/yr For Wordpress Addons
Disclosure
Arellano: FlyPlugins has scaled 100% bootstrapped without outside capital
“All bootstrapped.”
Ben ArellanoSep 22, 2020▶ 7:07FlyPlugins Hits $500k/yr For Wordpress Addons
AssertionNot checkable as stated
Arellano: FlyPlugins has roughly a 50% annual customer cohort renewal rate
“I'd have to, if I had to guess right now, I've not looked at the numbers this year, about 50%.”
Ben ArellanoSep 22, 2020▶ 9:24FlyPlugins Hits $500k/yr For Wordpress Addons
Disclosure
WP Courseware was built with an initial $500 investment per co-founder
“We each threw in about 500 bucks and we built this plugin.”
Ben ArellanoSep 22, 2020▶ 13:23FlyPlugins Hits $500k/yr For Wordpress Addons
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