Assertion certainty 4/5 debate potential 1/5

Arellano: FlyPlugins has surpassed 20,000 total lifetime customers

Ben Arellano · FlyPlugins Hits $500k/yr For Wordpress Addons · Sep 22, 2020 · at 5:00

Ben Arellano, co-founder of FlyPlugins, discusses the total customer base of his WordPress plugin company with Nathan Latka.

0:00 / 0:01exact quote · 1.8s

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“Oh, we are over 20,000.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

The claim, plainly

As of September 2020, FlyPlugins has surpassed 20,000 total lifetime customers.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

How this resolves

Verification couldn't pin this to a public evidence class, so it stays on the record with its date, unassessed rather than guessed.

not yet assessed: in the resolution queue (grounded fact checks run in waves; this one's next)

Mentioned

Ben Arellano FlyPlugins

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More from Ben Arellano

Assertion Not checkable as stated

Arellano: WP Courseware generates about 75% of FlyPlugins' revenue

“WP courseware makes up, I would say about 75% of our revenue.”

Ben Arellano Sep 22, 2020 ▶ 2:58 FlyPlugins Hits $500k/yr For Wordpress Addons

Assertion Not checkable as stated

Arellano: FlyPlugins has 6,000 to 7,000 active recurring subscribers

“Oh, I would say people that are still, still on it. Maybe, maybe 6000 people, 7000 people.”

Ben Arellano Sep 22, 2020 ▶ 6:31 FlyPlugins Hits $500k/yr For Wordpress Addons

Disclosure

Arellano: FlyPlugins has scaled 100% bootstrapped without outside capital

“All bootstrapped.”

Ben Arellano Sep 22, 2020 ▶ 7:07 FlyPlugins Hits $500k/yr For Wordpress Addons

Assertion Not checkable as stated

Arellano: FlyPlugins has roughly a 50% annual customer cohort renewal rate

“I'd have to, if I had to guess right now, I've not looked at the numbers this year, about 50%.”

Ben Arellano Sep 22, 2020 ▶ 9:24 FlyPlugins Hits $500k/yr For Wordpress Addons

Assertion Not checkable as stated

FlyPlugins pays just $5 to $6 to acquire customers via Facebook ads

“To get a customer right now, I think we're probably paying, I don't know, Five, six bucks. I mean, cause it's like, it's all Facebook, you know, Facebook ads.”

Ben Arellano Sep 22, 2020 ▶ 10:35 FlyPlugins Hits $500k/yr For Wordpress Addons

Disclosure

WP Courseware was built with an initial $500 investment per co-founder

“We each threw in about 500 bucks and we built this plugin.”

Ben Arellano Sep 22, 2020 ▶ 13:23 FlyPlugins Hits $500k/yr For Wordpress Addons

Arellano: FlyPlugins has surpassed 20,000 total lifetime customers

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