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Jim Anderson

1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

14statements → 7claims → 1claims resolved → 3.79/5average certainty → 1.36/5average debate potential → ≈4.0/5argument clarity, estimated →

1 supported 0 partly supported 0 contradicted 6 not checkable as stated how the 7 claims stand · each chip opens the sources

7 assertions · 2 insights · 5 disclosures · every statement was checked. The predictions and assertions are the 7 claims: statements the public record can support or contradict. 1 is resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Jim argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Anderson: SocialFlow has raised about $32 million in total capital
“It's about thirty two million dollars.”
Jim Anderson May 14, 2019 ▶ 7:49 1389 With $10m in ARR, He's Helping Publishers Better Monetize Social Traffic

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Jim Anderson on measured tape to publish a rate. This says nothing about how they speak.

Everything Jim Anderson said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Anderson: True A/B testing is impossible on Facebook and Twitter
“The real challenge there is to do a proper A-B test. You actually have to be able to divide your sample set into two equal groups. And the way Facebook, Twitter, and the other platforms work, you actually can't do that.”
Jim Anderson May 14, 2019 ▶ 14:18 1389 With $10m in ARR, He's Helping Publishers Better Monetize Social Traffic
Disclosure
Anderson: SocialFlow targets $15M raise with $25M cap for STO
“So target of fifteen million, cap of twenty-five million.”
Jim Anderson May 14, 2019 ▶ 18:14 1389 With $10m in ARR, He's Helping Publishers Better Monetize Social Traffic
Insight
Anderson: Media subscriptions face a cross-category share-of-wallet cap
“There is a real share of wallet problem with subscriptions. I mean, pull out your credit card statement at the end of the month. How many subscriptions do you have on there? You know, never mind Washington Post, New York Times, Wall Street Journal, traditional…”
Jim Anderson May 14, 2019 ▶ 10:48 1389 With $10m in ARR, He's Helping Publishers Better Monetize Social Traffic
Assertion Not checkable as stated
Anderson: SocialFlow's top 2018 video was a sweet potato pie recipe
“The very best performing video on our entire platform last year was something about a recipe for sweet potato pie. I mean, it was crazy how popular that was, and I don't know why that Sort of sparked people's interest, but it had 1,000,010 of millions of video…”
Jim Anderson May 14, 2019 ▶ 12:16 1389 With $10m in ARR, He's Helping Publishers Better Monetize Social Traffic
Assertion Not checkable as stated
Anderson: SocialFlow Clients Publish 50M Posts Annually With 1T Reach
“So our clients publish about fifty million posts a year. They get about a trillion in annual reach.”
Jim Anderson May 14, 2019 ▶ 3:23 1389 With $10m in ARR, He's Helping Publishers Better Monetize Social Traffic
Disclosure
Anderson: SocialFlow Generates 70% of Revenue From Pure SaaS, 30% From Sponsorships
“That's probably 30% and 70% comes from pure SaaS.”
Jim Anderson May 14, 2019 ▶ 4:38 1389 With $10m in ARR, He's Helping Publishers Better Monetize Social Traffic
Disclosure
Anderson: SocialFlow Pricing Starts at $24K Per Year With $50K-$60K Average ACV
“And so our core product starts at about 2000 dollars a month, 24,000 dollars a year. Average can actually be quite a misleading thing, because you know how, you know, you got a whole bunch of people in a small, a few very large ones, and the average is obvious…”
Jim Anderson May 14, 2019 ▶ 5:13 1389 With $10m in ARR, He's Helping Publishers Better Monetize Social Traffic
Assertion Supported
Anderson: SocialFlow has raised about $32 million in total capital
“It's about thirty two million dollars.”
Jim Anderson May 14, 2019 ▶ 7:49 1389 With $10m in ARR, He's Helping Publishers Better Monetize Social Traffic
Assertion Not checkable as stated
Anderson: SocialFlow maintains over 90% ARR gross renewal rate
“Our renewal rate is well over 90% on an ARR basis, and it's interesting.”
Jim Anderson May 14, 2019 ▶ 14:40 1389 With $10m in ARR, He's Helping Publishers Better Monetize Social Traffic
Assertion Not checkable as stated
Anderson: SocialFlow achieves near 100% net ARR retention via upsells
“Yeah, adding upsells, it's actually close to a hundred percent. So we upsell as much as we lose, and we effectively preserve a hundred percent of the ARR.”
Jim Anderson May 14, 2019 ▶ 15:24 1389 With $10m in ARR, He's Helping Publishers Better Monetize Social Traffic
Assertion Not checkable as stated
Anderson: SocialFlow's customer acquisition payback period is 4-6 months
“Yeah, it's four to six months.”
Jim Anderson May 14, 2019 ▶ 16:40 1389 With $10m in ARR, He's Helping Publishers Better Monetize Social Traffic
Assertion Not checkable as stated
Anderson: SocialFlow sees 2.5B clicks worth of traffic on platform
“Well, we've got two and a half billion clicks you know, sort of worth of traffic in our platform.”
Jim Anderson May 14, 2019 ▶ 20:09 1389 With $10m in ARR, He's Helping Publishers Better Monetize Social Traffic
Disclosure
Anderson: SocialFlow Serves Around 200 Enterprise Media Customers
“We're working about 200 customers. So again, most of the biggest and best media names in the world use us to get their content out.”
Jim Anderson May 14, 2019 ▶ 8:29 1389 With $10m in ARR, He's Helping Publishers Better Monetize Social Traffic
Disclosure
Anderson: SocialFlow Is Growing at 20% to 30% Annually
“Growth is, you know, it's interesting, probably about 20 or 30% a year is what we're looking at right now”
Jim Anderson May 14, 2019 ▶ 8:56 1389 With $10m in ARR, He's Helping Publishers Better Monetize Social Traffic

Appearances (1)

EpisodeDateSpeaking time
1389 With $10m in ARR, He's Helping Publishers Better Monetize Social Traffic May 14, 2019 12m
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