Assertion certainty 4/5 debate potential 1/5

Anderson: SocialFlow achieves near 100% net ARR retention via upsells

Jim Anderson · 1389 With $10m in ARR, He's Helping Publishers Better Monetize Social Traffic · May 14, 2019 · at 15:24

SocialFlow CEO Jim Anderson breaks down net revenue retention and expansion economics.

0:00 / 0:06exact quote · 7.0s
720p mp4 · rendered on demand · StarZero watermark
“Yeah, adding upsells, it's actually close to a hundred percent. So we upsell as much as we lose, and we effectively preserve a hundred percent of the ARR.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Jim Anderson

Insight
Anderson: True A/B testing is impossible on Facebook and Twitter
“The real challenge there is to do a proper A-B test. You actually have to be able to divide your sample set into two equal groups. And the way Facebook, Twitter, and the other platforms work, you actually can't do that.”
Jim Anderson May 14, 2019 ▶ 14:18 1389 With $10m in ARR, He's Helping Publishers Better Monetize Social Traffic
Disclosure
Anderson: SocialFlow targets $15M raise with $25M cap for STO
“So target of fifteen million, cap of twenty-five million.”
Jim Anderson May 14, 2019 ▶ 18:14 1389 With $10m in ARR, He's Helping Publishers Better Monetize Social Traffic
Insight
Anderson: Media subscriptions face a cross-category share-of-wallet cap
“There is a real share of wallet problem with subscriptions. I mean, pull out your credit card statement at the end of the month. How many subscriptions do you have on there? You know, never mind Washington Post, New York Times, Wall Street Journal, traditional…”
Jim Anderson May 14, 2019 ▶ 10:48 1389 With $10m in ARR, He's Helping Publishers Better Monetize Social Traffic
Assertion Not checkable as stated
Anderson: SocialFlow's top 2018 video was a sweet potato pie recipe
“The very best performing video on our entire platform last year was something about a recipe for sweet potato pie. I mean, it was crazy how popular that was, and I don't know why that Sort of sparked people's interest, but it had 1,000,010 of millions of video…”
Jim Anderson May 14, 2019 ▶ 12:16 1389 With $10m in ARR, He's Helping Publishers Better Monetize Social Traffic
Assertion Not checkable as stated
Anderson: SocialFlow Clients Publish 50M Posts Annually With 1T Reach
“So our clients publish about fifty million posts a year. They get about a trillion in annual reach.”
Jim Anderson May 14, 2019 ▶ 3:23 1389 With $10m in ARR, He's Helping Publishers Better Monetize Social Traffic
Disclosure
Anderson: SocialFlow Generates 70% of Revenue From Pure SaaS, 30% From Sponsorships
“That's probably 30% and 70% comes from pure SaaS.”
Jim Anderson May 14, 2019 ▶ 4:38 1389 With $10m in ARR, He's Helping Publishers Better Monetize Social Traffic
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 2,600 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.