Anderson: Media subscriptions face a cross-category share-of-wallet cap
Jim Anderson · 1389 With $10m in ARR, He's Helping Publishers Better Monetize Social Traffic · May 14, 2019 · at 10:48
Jim Anderson, CEO of SocialFlow, discusses publisher monetization challenges with Nathan Latka.
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“There is a real share of wallet problem with subscriptions. I mean, pull out your credit card statement at the end of the month. How many subscriptions do you have on there? You know, never mind Washington Post, New York Times, Wall Street Journal, traditional print publications that have now moved into digital. You've also probably got Netflix. You've got Amazon Prime. You may have Hulu. You've got your cell phone bill. You've got your internet. You know, you as a consumer think of subscriptions not necessarily by category. You think, okay, how much am I paying a month? And am I really going to go subscribe to five more magazine subscriptions or legacy magazine properties? Or if NBC has a special offering, am I going to subscribe to that? I mean, you know, whatever you do, there's a real share of wallet challenge for the winners ultimately make the likelihood that the next media company coming along selling a subscription is going to be that much less likely to be able to get your business.”
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