The New York Times

also referred to as: new york times

includes New York Times Bestseller, New York Times Bestseller List, The New York Times Travel Show, New York Times Bestsellers

13 statements across 10 episodes · 4 bullish · 1 bearish · 11 people on the record · first statement Jun 11, 2016 by Peter Himler · said 135 times in 71 episodes since 2016 · across every show →

Mentions by year, the whole family

brought up most by Nathan Latka (73), Peter Himler (7), Jim Anderson (5), Paul Tyma (3), Joe Broumand (3), Dr. Henry Cloud (3), Beate Chelette (3), Sean Ellis (2)

tap a year for its mentions
0025135025201620172018201920202021202220232024episodesmentions
01325201620172018201920202021202220232024episodes it came up in
001.3132.525201620172018201920202021202220232024episodesmentions per episode
2024 1 mention in 1 episode
2023 1 mention in 1 episode
2022 2 mentions in 2 episodes 1 per episode
2021 6 mentions in 5 episodes 1 per episode
2020 7 mentions in 6 episodes 1 per episode
2019 17 mentions in 8 episodes 2 per episode
2018 15 mentions in 11 episodes 1 per episode
2017 36 mentions in 16 episodes 2 per episode
2016 50 mentions in 21 episodes 2 per episode

every mention, scene by scene, with the transcript →

Everything said about The New York Times, oldest first

Jun 11, 2016 negative
Assertion Not checkable as stated
Himler: NYT's 2005 TimesSelect Paywall Failed Because Consumers Weren't Ready
“The first paywall that the Times introduced was called Times Select, and it was not successful. It came at a time when people were not ready to pay for content. It was about, no, no, it was later. Yeah, it was about 2005.”
Peter Himler Jun 11, 2016 ▶ 5:06 He Helped Invent NYT Paywall in 2005, Predicts Future of Content, EP 278: Peter Himler
Jun 11, 2016 neutral
Assertion Partly supported
Latka: NYT's 2005 TimesSelect Paywall Generated $10M From 227,000 Subscribers
“Times select program that was launched in Oh five drew over 227,000 paying subscribers out of 707,000 total subscribers, which generated about ten million dollars in revenue for the times.”
Nathan Latka Jun 11, 2016 ▶ 6:36 He Helped Invent NYT Paywall in 2005, Predicts Future of Content, EP 278: Peter Himler
Jun 11, 2016
Assertion Supported
Himler: Consulting on NYT's First Paywall Led to Founding Flatiron
“One of which was one of my clients at Burson Marcello was the New York times. And they were launching something very significant in their in their realm. It was their first paywall and they wanted to work with me and they wanted to work with me by myself. And …”
Peter Himler Jun 11, 2016 ▶ 1:50 He Helped Invent NYT Paywall in 2005, Predicts Future of Content, EP 278: Peter Himler
Jun 14, 2016 neutral
Assertion Partly supported
Chelette: Buying a NYT or WSJ bestseller status costs $250k to $500k
“Well, it's, if it's only 60,000, the truth of the matter is you want a New York Times or Wall Street Journal bestseller, it's costing you between two and 50,000 and a half a million dollars.”
Beate Chelette Jun 14, 2016 ▶ 10:38 EP 325: She Sold Her Busines to Bill Gates
Jun 19, 2016 neutral
Prediction Not checkable as stated
Skatell predicts major newsrooms will abandon digital ads for paid subscriptions
“It's not going to float their annual budgets from digital revenue. And they're watching print revenue erodes. They're moving to paid models. And I think you're going to see this more and more across the board.”
Alex Skatell Jun 19, 2016 ▶ 11:43 The Art of Getting 25,000,000 Unique Website Views Monthly, EP 301: Alex Skatell
Jun 26, 2016
Assertion Partly supported
Dr. Henry Cloud's 'Boundaries' Series Sold 5 to 6 Million Copies
“That little handful has sold about five or six million copies, and it is currently I think this month, and the original book is, you know, 20 years old, and it's number nine on the New York Times list this month”
Dr. Henry Cloud Jun 26, 2016 ▶ 7:09 EP 337: How'd he Sell 12,000,000 Books and What About "The Other"?
Sep 6, 2017
Assertion Contradicted
Jarvis: NYT Assigned 80 People to 'Snowfall' Multimedia Piece
“They put 80 people on that story.”
Chase Jarvis Sep 6, 2017 ▶ 3:16 774: CreativeLive's Chase Jarvis: If Linkedin Offered You $200m Do You Take It?
Feb 12, 2018 neutral
Assertion Supported
Automattic raised at a $200M valuation to provide secondary liquidity
“So we were able to do a round at like a two hundred million valuation. Matt Mullenweg: and that was New York Times actually joined that and it was largely our existing investors. Matt Mullenweg: So all of our existing investors kind of re-upped and we did do a…”
Matt Mullenweg Feb 12, 2018 ▶ 13:36 933 Why Wordpress CEO Raised $300m, Replaced Himself, and New Gutenberg
Feb 12, 2018 bullish
Prediction Partly held up
Gutenberg lets anyone build New York Times-style rich layouts for free
“What New York Times spent probably tens of thousands of dollars to do a few years ago will be able to enable anyone with WordPress and Gutenberg to do just kind of out of the box.”
Matt Mullenweg Feb 12, 2018 ▶ 8:52 933 Why Wordpress CEO Raised $300m, Replaced Himself, and New Gutenberg
May 14, 2019 neutral
Insight
Anderson: Media subscriptions face a cross-category share-of-wallet cap
“There is a real share of wallet problem with subscriptions. I mean, pull out your credit card statement at the end of the month. How many subscriptions do you have on there? You know, never mind Washington Post, New York Times, Wall Street Journal, traditional…”
Jim Anderson May 14, 2019 ▶ 10:48 1389 With $10m in ARR, He's Helping Publishers Better Monetize Social Traffic
Jan 28, 2021 positive
Opinion
Indig: Google likely tracks unlinked brand mentions for SEO
“So we think that Google even looks at unlinked mentions on other sites, meaning you don't even need a backlink, but when Forbes or New York Times or these big publishers write a lot and mention your name a lot, that could be a signal that Google might be able …”
Kevin Indig Jan 28, 2021 ▶ 15:44 SEO Secrets from Shopify, G2 Head of SEO Strategy
Sep 25, 2021 positive
Assertion Not checkable as stated
Walker: ProBlogger job board attracts NYT-published and award-winning writers
“I've actually always, always, always had good luck with pro blogger, right? The pro blogger.com community. I've hired New York times published authors someone who's written several four dummies books and the award winners, like it's amazing what goes out there…”
Tommy Walker Sep 25, 2021 ▶ 9:03 He Built Shopify's Content Machine, Now Working With SaaS Founders
Oct 6, 2022 bullish
Assertion Not checkable as stated
Fuller: 65% of supply chain news is sourced from FreightWaves
“65% of supply chain content is originally sourced from FreightWave. So if you're reading Times, you're reading it on the Washington Post, Perhaps you're reading it in Bloomberg. A lot of that data material actually gets originally sourced through our data and …”
Craig Fuller Oct 6, 2022 ▶ 5:41 How FreightWaves used their $20m Media Business to build a $20m ARR SaaS with Zero CAC
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