Himler: NYT's 2005 TimesSelect Paywall Failed Because Consumers Weren't Ready
Peter Himler · He Helped Invent NYT Paywall in 2005, Predicts Future of Content, EP 278: Peter Himler · Jun 11, 2016 · at 5:06
Peter Himler, founder of Flatiron Communications and former PR advisor to The New York Times, discusses the history of the newspaper's digital monetization efforts.
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“The first paywall that the Times introduced was called Times Select, and it was not successful. It came at a time when people were not ready to pay for content. It was about, no, no, it was later. Yeah, it was about 2005.”
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