Peter Himler, founder of boutique PR agency Flatiron Communications, discloses the hourly rates he pays his team of PR specialists.
0:00 / 0:01exact quote · 1.5s
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“A hundred to a 150 an hour.”
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More from Peter Himler
AssertionNot checkable as stated
Himler: NYT's 2005 TimesSelect Paywall Failed Because Consumers Weren't Ready
“The first paywall that the Times introduced was called Times Select, and it was not successful. It came at a time when people were not ready to pay for content. It was about, no, no, it was later. Yeah, it was about 2005.”
Peter HimlerJun 11, 2016▶ 5:06He Helped Invent NYT Paywall in 2005, Predicts Future of Content, EP 278: Peter Himler
AssertionSupported
Himler: Consulting on NYT's First Paywall Led to Founding Flatiron
“One of which was one of my clients at Burson Marcello was the New York times. And they were launching something very significant in their in their realm. It was their first paywall and they wanted to work with me and they wanted to work with me by myself. And …”
Peter HimlerJun 11, 2016▶ 1:50He Helped Invent NYT Paywall in 2005, Predicts Future of Content, EP 278: Peter Himler
AssertionPartly supported
Himler: Twitter Acquired Influencer Startup Niche for $20 Million
“He started a company called Niche out of New York, N-I-C-H-E dot C-O. And basically he matched Brands with those that have big influence, a lot of followers on Vine, on Twitter, on Instagram, and he built this business, and then Twitter bought his company, he'…”
Peter HimlerJun 11, 2016▶ 13:32He Helped Invent NYT Paywall in 2005, Predicts Future of Content, EP 278: Peter Himler
Disclosure
Himler: Flatiron Communications Charges $7,500 to $12,500 Monthly Retainers
“My retainers, unlike some of the bigger agencies, which 15, 20, 30,000 a month, you know, I go from 7500 to 1205 a month.”
Peter HimlerJun 11, 2016▶ 15:32He Helped Invent NYT Paywall in 2005, Predicts Future of Content, EP 278: Peter Himler
Disclosure
Himler: Flatiron Communications Operates as a Four-Person Virtual Agency
“I have four, I have a team of four, and I have a virtual agency, so I pay them on an hourly, and I pay very well, and I keep.”
Peter HimlerJun 11, 2016▶ 14:23He Helped Invent NYT Paywall in 2005, Predicts Future of Content, EP 278: Peter Himler
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