Peter Himler

Founding Principal, Flatiron Communications LLC · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveauthor@PeterHimler ↗flatironcomm.com ↗

Peter Himler founded the New York-based PR and digital media consultancy Flatiron Communications in 2005, launching with The New York Times Company as its first client. Prior to that, he led media relations teams at major global agencies including Edelman, Burson-Marsteller, Cohn & Wolfe, and Hill & Knowlton.

6statements → 3claims → 2claims resolved → 4/5average certainty → 1.17/5average debate potential → ≈4.0/5argument clarity, estimated →

1 supported 1 partly supported 0 contradicted 1 not checkable as stated how the 3 claims stand · each chip opens the sources

3 assertions · 3 disclosures · every statement was checked. The predictions and assertions are the 3 claims: statements the public record can support or contradict. 2 are resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Peter argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Himler: Consulting on NYT's First Paywall Led to Founding Flatiron

“One of which was one of my clients at Burson Marcello was the New York times. And they were launching something very significant in their in their realm. It was their first paywall and they wanted to work with me and they wanted to work with me by myself. And …”

Peter Himler Jun 11, 2016 ▶ 1:50 He Helped Invent NYT Paywall in 2005, Predicts Future of Content, EP 278: Peter Himler

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Peter Himler on measured tape to publish a rate. This says nothing about how they speak.

What they said6 Episodes1

Everything Peter Himler said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated

Himler: NYT's 2005 TimesSelect Paywall Failed Because Consumers Weren't Ready

“The first paywall that the Times introduced was called Times Select, and it was not successful. It came at a time when people were not ready to pay for content. It was about, no, no, it was later. Yeah, it was about 2005.”

Peter Himler Jun 11, 2016 ▶ 5:06 He Helped Invent NYT Paywall in 2005, Predicts Future of Content, EP 278: Peter Himler

Assertion Supported

Himler: Consulting on NYT's First Paywall Led to Founding Flatiron

Peter Himler Jun 11, 2016 ▶ 1:50 He Helped Invent NYT Paywall in 2005, Predicts Future of Content, EP 278: Peter Himler

Assertion Partly supported

Himler: Twitter Acquired Influencer Startup Niche for $20 Million

“He started a company called Niche out of New York, N-I-C-H-E dot C-O. And basically he matched Brands with those that have big influence, a lot of followers on Vine, on Twitter, on Instagram, and he built this business, and then Twitter bought his company, he'…”

Peter Himler Jun 11, 2016 ▶ 13:32 He Helped Invent NYT Paywall in 2005, Predicts Future of Content, EP 278: Peter Himler

Disclosure

Himler: Flatiron Pays Its PR Contractors $100 to $150 Per Hour

“A hundred to a 150 an hour.”

Peter Himler Jun 11, 2016 ▶ 14:33 He Helped Invent NYT Paywall in 2005, Predicts Future of Content, EP 278: Peter Himler

Disclosure

Himler: Flatiron Communications Charges $7,500 to $12,500 Monthly Retainers

“My retainers, unlike some of the bigger agencies, which 15, 20, 30,000 a month, you know, I go from 7500 to 1205 a month.”

Peter Himler Jun 11, 2016 ▶ 15:32 He Helped Invent NYT Paywall in 2005, Predicts Future of Content, EP 278: Peter Himler

Disclosure

Himler: Flatiron Communications Operates as a Four-Person Virtual Agency

“I have four, I have a team of four, and I have a virtual agency, so I pay them on an hourly, and I pay very well, and I keep.”

Peter Himler Jun 11, 2016 ▶ 14:23 He Helped Invent NYT Paywall in 2005, Predicts Future of Content, EP 278: Peter Himler

Appearances (1)

Episode	Date	Speaking time
He Helped Invent NYT Paywall in 2005, Predicts Future of Content, EP 278: Peter Himler	Jun 11, 2016	11m

Peter Himler

The record, in short

Their most notable supported claim

How they sound: not measured why? →

Appearances (1)

Turn any episode into a week of clips.