Every argument clarity score on this site is built from rows on this page. Each
question and answer was assessed with names hidden, the host's own answers included, on
four things from 1 to 5:
directness (does it answer the question asked), coherence (do the ideas follow),
precision (concrete details and clear references), compression (says a lot per word). The weighted
mix (30/30/25/15) is the exchange score. A person's published score averages their exchange
scores on raw tape only, at least 8 of them, shrunk toward the cohort mean.
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Answered produced feed
D 4 · C 4 · P 4 · Cm 4 4.00
Q sites and then putting a paywall up, you know, nine bucks a month or nine bucks for the year. New York times, obviously the big content guys were the first ones to do this cause they had to because of digital. Right. Um, so what is your, what is your, how did it, well, first off, what did you execute for the New York times paywall and how to perform?
A So I had been working for the New York times for many, for a number of years when I was at Burson and we did everything from the, when the times went from black and white to color, the newspaper to the 100th anniversary of the The Ox Sulzberger family ownership of the paper to the launch of New York Today, which was their local, was their local site. But keep in mind, the first paywall that the Times introduced was called Times Select, and it was not successful. It came at a time when, um, people were not ready to pay for content. It was, it was about, no, no, it was later. Um, yeah, it was about 2005. That's exactly right. And, um, And so what happened was, um, Vivian Schiller came in and, and she felt that maybe we should monetize the, the use, you know, use eyeballs and, and drive advertising through increasing the number of viewers. And so the idea of.
AI assessment note: “the first paywall that the Times introduced was called Times Select, and it was not successful.”
Redirected produced feed
D 3 · C 4 · P 4 · Cm 4 3.70
Q And have you studied, Peter, kind of like Glenn Beck and his model?
A Well, I, you know, he, he, his model and other models like the Information or Pando Daily, there are a lot of other, what we call digitally native, um, digitally native sites that are subscription. They're paid and they're, they're doing very well. Um, and there are other digitally native sites like BuzzFeed or Vox And some of the Vox media sites or, or Curbed that have, um, looked at sponsored content as the big, um, revenue drivers. And, and in fact, every major news organization today from the New York Times, even the AP are now looking at native advertising. They're taking what looks like editorial and they're allowing companies and individual or brands to pay for that in a, and they call it native because it looks native to the site. It looks like it's Part of the editorial product. Now it's marked, but a lot of readers don't see the difference, you know?
AI assessment note: “his model and other models like the Information or Pando Daily, there are a lot”
Not addressed produced feed
D 1 · C 4 · P 4 · Cm 3 2.95
Q Mm-hmm. So if I was launching an agency from scratch today and wanted to go big very fast, and I wanted to prevent that exact thing, what, what's the number one thing that, you know, the Ogilvy CEO could be doing to make sure he retains his talent?
A You know, I think that there's a lot of great things about the big agencies. I mean, the fact that the big agencies, unlike the small agencies, have really embraced some of the new digital strategies. So they're doing, they have whole departments now with some of the larger agencies that do content marketing, where they're creating content for their clients and, uh, syndicating it and they're, and they're doing paid stuff. So in our realm, public relations has always been quote unquote Earned media, meaning that we had to pitch journalists and try to get them to do stories. And now you can't rely solely on the benevolence of a journalist to drive your marketing campaign. You need paid strategies, you need owned and earned and hybrids therein and, and that kind of thing. So the big agencies have, have that capacity to offer those broader services and to embrace some of the paid Um, opportunities that exist out there, and this is sponsored content and native advertising, that kind of thing.
AI assessment note: “I think that there's a lot of great things about the big agencies.”
Answered produced feed
D 3 · C 3 · P 3 · Cm 2 2.85
Q Um, but tell us what you learned. So it's, I want to learn why it's successful now. What made it work?
A I think, I think that the times is such a strong brand that people and, and people value it and especially in a sea of content creators. Okay. So that's one of the things that I've written about, as you know, I've written for Forbes and I've written for my blog and I write for medium and I write a lot about the, uh, the, how media has changed and how the PR industry has changed. And now any company, any individual, any company is a media company. And so. The voices of true journalism, the New York Times, and the Associated Press, and the Washington Post, and, and, ah, you know, news, news hour, you know, PBS news hour, they're fewer and further between, which is not a good thing. On the other hand, for marketers, the ability to create and syndicate content and to reach your audiences is, is a very, is a very good thing. So I'm sort of, sort of, you know, I don't know how I feel about it. I'm sort of, I've mixed emotions about it.
AI assessment note: “the times is such a strong brand that people and, and people value it”
