SocialFlow CEO Jim Anderson quantifies the company's CAC payback timeline across customer contract tiers.
0:00 / 0:01exact quote · 1.7s
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“Yeah, it's four to six months.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Jim Anderson
Insight
Anderson: True A/B testing is impossible on Facebook and Twitter
“The real challenge there is to do a proper A-B test.
You actually have to be able to divide your sample set into two equal groups.
And the way Facebook, Twitter, and the other platforms work, you actually can't do that.”
Jim AndersonMay 14, 2019▶ 14:181389 With $10m in ARR, He's Helping Publishers Better Monetize Social Traffic
Disclosure
Anderson: SocialFlow targets $15M raise with $25M cap for STO
“So target of fifteen million, cap of twenty-five million.”
Jim AndersonMay 14, 2019▶ 18:141389 With $10m in ARR, He's Helping Publishers Better Monetize Social Traffic
Insight
Anderson: Media subscriptions face a cross-category share-of-wallet cap
“There is a real share of wallet problem with subscriptions.
I mean, pull out your credit card statement at the end of the month.
How many subscriptions do you have on there?
You know, never mind Washington Post, New York Times, Wall Street Journal, traditional…”
Jim AndersonMay 14, 2019▶ 10:481389 With $10m in ARR, He's Helping Publishers Better Monetize Social Traffic
AssertionNot checkable as stated
Anderson: SocialFlow's top 2018 video was a sweet potato pie recipe
“The very best performing video on our entire platform last year was something about a recipe for sweet potato pie.
I mean, it was crazy how popular that was, and I don't know why that
Sort of sparked people's interest, but it had 1,000,010 of millions of video…”
Jim AndersonMay 14, 2019▶ 12:161389 With $10m in ARR, He's Helping Publishers Better Monetize Social Traffic
AssertionNot checkable as stated
Anderson: SocialFlow Clients Publish 50M Posts Annually With 1T Reach
“So our clients publish about fifty million posts a year. They get about a trillion in annual reach.”
Jim AndersonMay 14, 2019▶ 3:231389 With $10m in ARR, He's Helping Publishers Better Monetize Social Traffic
Disclosure
Anderson: SocialFlow Generates 70% of Revenue From Pure SaaS, 30% From Sponsorships
“That's probably 30% and 70% comes from pure SaaS.”
Jim AndersonMay 14, 2019▶ 4:381389 With $10m in ARR, He's Helping Publishers Better Monetize Social Traffic
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