Google and Facebook do not want the open web to survive
Dan Greenberg · 1028 Advertisers Put $250m Through Him Last Year As Top Google, Facebook Alternative · May 18, 2018 · at 6:21
Dan Greenberg is the CEO and co-founder of ShareThru, discussing big tech's impact on publisher advertising models.
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“The Facebook-Google, you know, industrial complex doesn't necessarily want that same internet to exist in the current form. You know, it may be more about Facebook apps on Facebook, or maybe more about Google AMP pages.”
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ShareThru competes primarily with Google and Facebook, not Twitter
“Who we do compete with really is just the behemoths of Facebook and Google. You know, some people put Twitter and others in the same sentence, but Twitter pales in comparison and size to Google and Facebook and the ad ecosystem.”
ShareThru expects to process $250 million in ad spend in 2018
“This year we'll probably do about two hundred and fifty million in gross ad spend through our pipes.
So
In terms of buyers buying native ads through share through.
Yep.
Either directly to the pub or through a private marketplace or through the exchange or …”
ShareThru charges $0.25-$0.50 CPM plus up to 20% revenue share
“The SAS model we've tried in a CPM. So in advertising land, a CPM is like cost per thousand impressions. And that CPM ranges from maybe 25 cents to 50 cents CPM for the use of the software to manage all of this stuff to the publisher side. And then on the rev …”