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Taylor Peck

Co-Founder, iSideWith.com · 1 appearance on the record.

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Taylor Peck is the co-founder and editor of iSideWith.com. He helped create and grow the political information and voter quiz platform.

12statements → 6claims → 0claims resolved → 3.92/5average certainty → 1.17/5average debate potential → 2said about them ↓

6 not checkable as stated how the 6 claims stand · each chip opens the sources

1 prediction · 5 assertions · 6 disclosures · every statement was checked. The prediction and assertions are the 6 claims: statements the public record can support or contradict. 0 are resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Taylor argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Taylor Peck on measured tape to publish a rate. This says nothing about how they speak.

Everything Taylor Peck said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Peck: iSideWith refuses to serve ads to its own email list
“We don't use our own email list to serve ads. What we do use our own email list for is to send out an alert to say we, you, we noticed that you're passionate about gun control or about second member rights. If this is a new issue popped up, do you want to lear…”
Taylor Peck Jan 30, 2016 ▶ 10:59 Weird Way To Capture 25m Leads Free with Taylor Peck of iSideWith.com
Prediction Not checkable as stated
Future political campaigns will target voters on granular policy issues
“I think that's the future of political ads is that you're going to see candidates instead of doing blanket ad buys, they're going to say, this is a candidate who is passionate about you know, stopping the NSA from snooping on cell phones or this candidate's pa…”
Taylor Peck Jan 30, 2016 ▶ 13:44 Weird Way To Capture 25m Leads Free with Taylor Peck of iSideWith.com
Assertion Not checkable as stated
iSideWith gained six million organic quiz takers in six months on Facebook
“We then put that on Facebook, added a few more questions, and then within about six months, we had over six million people who'd organically taken the quiz and shared it with their friends.”
Taylor Peck Jan 30, 2016 ▶ 2:19 Weird Way To Capture 25m Leads Free with Taylor Peck of iSideWith.com
Assertion Not checkable as stated
iSideWith collected nearly 1 billion answers from 25 million quiz takers
“And right now, each of our twenty five million people who've taken the quiz has given us An average of 35.8 questions each. so we almost have one billion answers collected over the past four years.”
Taylor Peck Jan 30, 2016 ▶ 4:29 Weird Way To Capture 25m Leads Free with Taylor Peck of iSideWith.com
Assertion Not checkable as stated
Peck: iSideWith Averages 3M to 5M Monthly Uniques During Election Season
“So right now during the political season we're averaging about three to five million unique visitors a month.”
Taylor Peck Jan 30, 2016 ▶ 4:49 Weird Way To Capture 25m Leads Free with Taylor Peck of iSideWith.com
Assertion Not checkable as stated
Peck: iSideWith Added 12M Quiz Takers in 12 Months After 14M in Prior Three Years
“So in the past year, we've doubled last year in the past, the first three years, we had about fourteen million people take the quiz. And in the past year, we've had twelve million. So we've doubled the amount of people who have taken the quiz in the past 12 mo…”
Taylor Peck Jan 30, 2016 ▶ 5:38 Weird Way To Capture 25m Leads Free with Taylor Peck of iSideWith.com
Disclosure
iSideWith generates $10,000 per month from Google AdSense
“We have Google AdSense making about 10,000 a month.”
Taylor Peck Jan 30, 2016 ▶ 6:52 Weird Way To Capture 25m Leads Free with Taylor Peck of iSideWith.com
Disclosure
iSideWith spends $5,000 to $6,000 per month on hosting
“It's around five, five to six per month.”
Taylor Peck Jan 30, 2016 ▶ 7:05 Weird Way To Capture 25m Leads Free with Taylor Peck of iSideWith.com
Assertion Not checkable as stated
iSideWith converts 10% to 12% of quiz takers into email subscribers
“We get about a 10 to 12% sign up rate.”
Taylor Peck Jan 30, 2016 ▶ 9:01 Weird Way To Capture 25m Leads Free with Taylor Peck of iSideWith.com
Disclosure
Political campaigns pay iSideWith on a CPA basis per email collected
“The campaigns pay on a CPA basis. So they say, I have a budget and we'd like to collect X amount of email addresses. And this is kind of the rate that we'd like to pay per email. So per email.”
Taylor Peck Jan 30, 2016 ▶ 11:45 Weird Way To Capture 25m Leads Free with Taylor Peck of iSideWith.com
Disclosure
iSideWith prioritizes self-serve campaign tools over direct ad sales
“We're going to build out tools for candidates like Hillary or Bernie or Rand or Marco Rubio to log on and kind of run that themselves. So that's, we've been, we kind of focused more on that as opposed to focusing more on the kind of getting Ad sales right now.”
Taylor Peck Jan 30, 2016 ▶ 13:05 Weird Way To Capture 25m Leads Free with Taylor Peck of iSideWith.com
Disclosure
iSideWith expands voter guide platform to Brazil, France, and Spain
“We're rolling out into some other countries too right now into Brazil, France, and Spain. So we have a, we have like a little bit of a research team we use for that.”
Taylor Peck Jan 30, 2016 ▶ 14:17 Weird Way To Capture 25m Leads Free with Taylor Peck of iSideWith.com

The other half of the tape: Taylor Peck's own voice is left out of every number here. Other people bring the name up 2 times in 1 episode on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 2

Every mention by year

tap a year for its mentions
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0112016episodes it came up in
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2016 2 mentions in 1 episode

Appearances (1)

EpisodeDateSpeaking time
Weird Way To Capture 25m Leads Free with Taylor Peck of iSideWith.com Jan 30, 2016 10m
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