Taylor Peck, co-founder of iSideWith.com, discusses the voter quiz platform's user engagement and data collection metrics with Nathan Latka.
0:00 / 0:11exact quote · 11.9s
720p mp4 · rendered on demand · StarZero watermark
“And right now, each of our twenty five million people who've taken the quiz has given us
An average of 35.8 questions each.
so we almost have one billion answers collected over the past four years.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Taylor Peck
Disclosure
Peck: iSideWith refuses to serve ads to its own email list
“We don't use our own email list to serve ads. What we do use our own email list for is to send out an alert to say we, you, we noticed that you're passionate about gun control or about second member rights. If this is a new issue popped up, do you want to lear…”
Taylor PeckJan 30, 2016▶ 10:59Weird Way To Capture 25m Leads Free with Taylor Peck of iSideWith.com
PredictionNot checkable as stated
Future political campaigns will target voters on granular policy issues
“I think that's the future of political ads is that you're going to see candidates instead of doing blanket ad buys, they're going to say, this is a candidate who is passionate about you know, stopping the NSA from snooping on cell phones or this candidate's pa…”
Taylor PeckJan 30, 2016▶ 13:44Weird Way To Capture 25m Leads Free with Taylor Peck of iSideWith.com
AssertionNot checkable as stated
iSideWith gained six million organic quiz takers in six months on Facebook
“We then put that on Facebook, added a few more questions, and then within about six months, we had over six million people who'd organically taken the quiz and shared it with their friends.”
Taylor PeckJan 30, 2016▶ 2:19Weird Way To Capture 25m Leads Free with Taylor Peck of iSideWith.com
AssertionNot checkable as stated
Peck: iSideWith Averages 3M to 5M Monthly Uniques During Election Season
“So right now during the political season we're averaging about three to five million unique visitors a month.”
Taylor PeckJan 30, 2016▶ 4:49Weird Way To Capture 25m Leads Free with Taylor Peck of iSideWith.com
AssertionNot checkable as stated
Peck: iSideWith Added 12M Quiz Takers in 12 Months After 14M in Prior Three Years
“So in the past year, we've doubled last year in the past, the first three years, we had about fourteen million people take the quiz.
And in the past year, we've had twelve million.
So we've doubled the amount of people who have taken the quiz in the past 12 mo…”
Taylor PeckJan 30, 2016▶ 5:38Weird Way To Capture 25m Leads Free with Taylor Peck of iSideWith.com
Disclosure
iSideWith generates $10,000 per month from Google AdSense
“We have Google AdSense making about 10,000 a month.”
Taylor PeckJan 30, 2016▶ 6:52Weird Way To Capture 25m Leads Free with Taylor Peck of iSideWith.com
Made with StarZero
Turn any episode into a week of clips.
This entire site, over 2,600 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.