The Ledger
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Peck: iSideWith refuses to serve ads to its own email list
“We don't use our own email list to serve ads. What we do use our own email list for is to send out an alert to say we, you, we noticed that you're passionate about gun control or about second member rights. If this is a new issue popped up, do you want to lear…”
Future political campaigns will target voters on granular policy issues
“I think that's the future of political ads is that you're going to see candidates instead of doing blanket ad buys, they're going to say, this is a candidate who is passionate about you know, stopping the NSA from snooping on cell phones or this candidate's pa…”
iSideWith gained six million organic quiz takers in six months on Facebook
“We then put that on Facebook, added a few more questions, and then within about six months, we had over six million people who'd organically taken the quiz and shared it with their friends.”
iSideWith collected nearly 1 billion answers from 25 million quiz takers
“And right now, each of our twenty five million people who've taken the quiz has given us
An average of 35.8 questions each.
so we almost have one billion answers collected over the past four years.”
Peck: iSideWith Averages 3M to 5M Monthly Uniques During Election Season
“So right now during the political season we're averaging about three to five million unique visitors a month.”
Peck: iSideWith Added 12M Quiz Takers in 12 Months After 14M in Prior Three Years
“So in the past year, we've doubled last year in the past, the first three years, we had about fourteen million people take the quiz.
And in the past year, we've had twelve million.
So we've doubled the amount of people who have taken the quiz in the past 12 mo…”
iSideWith generates $10,000 per month from Google AdSense
“We have Google AdSense making about 10,000 a month.”
iSideWith converts 10% to 12% of quiz takers into email subscribers
“We get about a 10 to 12% sign up rate.”
Political campaigns pay iSideWith on a CPA basis per email collected
“The campaigns pay on a CPA basis. So they say, I have a budget and we'd like to collect X amount of email addresses. And this is kind of the rate that we'd like to pay per email. So per email.”
iSideWith prioritizes self-serve campaign tools over direct ad sales
“We're going to build out tools for candidates like Hillary or Bernie or Rand or Marco Rubio to log on and kind of run that themselves. So that's, we've been, we kind of focused more on that as opposed to focusing more on the kind of getting Ad sales right now.”