Lemieux: Attentive.ly raised too little money to withstand platform API changes
Roz Lemieux · 1040 To Get Rich, Don't Need $1b Exit, She Has 4 Exits Across 10 Companies · May 30, 2018 · at 8:56
Roz Lemieux, founder of Attentive.ly, explains why third-party platform API dependencies and undercapitalization compelled the startup to pursue an acquisition.
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“One of them is we raised too little money. And when we had a, you know, six month period where MailChimp changed their API and Facebook completely where you're at their API and full content, like every tool that we used that sucked up all our dev resources, and we really weren't able to continue to develop the product.”
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Lemieux: Attentive.ly raised about $2.1 million in total pre-acquisition funding
“Oh, in total a couple million. I want to say 2.1.”