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Drew Canole

Founder & CEO, Organifi · 1 appearance on the record.

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founderexecutiveauthorhost@drewcanole ↗drewcanole.com ↗

Drew Canole is the founder of organic superfood supplement brand Organifi and the wellness media platform FitLife.tv. He is also an author whose published works include You Be You and Juicing Recipes for Vitality and Health.

12statements → 9claims → 3claims resolved → 33%fully supported → 3.83/5average certainty → 1.33/5average debate potential → 43said about them ↓

1 supported 0 partly supported 2 contradicted 6 not checkable as stated how the 9 claims stand · each chip opens the sources

9 assertions · 3 disclosures · every statement was checked. The predictions and assertions are the 9 claims: statements the public record can support or contradict. 3 are resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Drew argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Organifi Reached 2.2 Million Followers Before Launching Its First Product
“We took our influence, grew it to about 2000002.2 followers, million online.”
Drew Canole Feb 23, 2017 ▶ 3:35 EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole

Their most notable contradicted claim

Assertion Contradicted
Organifi Clinical Trials Showed Weight Loss and Improved Cholesterol
“We've done clinical trials on it. So we've actually seen weight loss. We've seen improved depression backscore people improving their mood. We've seen good cholesterol levels increase, bad cholesterol decrease in our clinicals.”
Drew Canole Feb 23, 2017 ▶ 2:39 EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Drew Canole on measured tape to publish a rate. This says nothing about how they speak.

Everything Drew Canole said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Contradicted
Organifi Clinical Trials Showed Weight Loss and Improved Cholesterol
“We've done clinical trials on it. So we've actually seen weight loss. We've seen improved depression backscore people improving their mood. We've seen good cholesterol levels increase, bad cholesterol decrease in our clinicals.”
Drew Canole Feb 23, 2017 ▶ 2:39 EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
Assertion Contradicted
Stevia and Artificial Sweeteners Disrupt the Gut Microbiome
“And we also knew that those disrupt the micro gut biome in somebody.”
Drew Canole Feb 23, 2017 ▶ 4:28 EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
Assertion Not checkable as stated
Organifi Generated $25 Million in 2016 Revenue With a Single SKU
“So, and the skews, you know, we did 25 with one green juice skew.”
Drew Canole Feb 23, 2017 ▶ 19:13 EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
Assertion Supported
Organifi Reached 2.2 Million Followers Before Launching Its First Product
“We took our influence, grew it to about 2000002.2 followers, million online.”
Drew Canole Feb 23, 2017 ▶ 3:35 EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
Assertion Not checkable as stated
Organifi Reached Approximately 150,000 Customers by January 2017
“Maybe a 150,000, 150,000 customers.”
Drew Canole Feb 23, 2017 ▶ 5:58 EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
Disclosure
Amazon Accounts for 20% of Organifi Sales While 80% Comes Elsewhere
“20% comes from Amazon. 80% comes from other traffic sources.”
Drew Canole Feb 23, 2017 ▶ 7:08 EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
Disclosure
Organifi Generates Roughly 65% of Its Sales Directly Through Its Website
“Probably 65%.”
Drew Canole Feb 23, 2017 ▶ 7:15 EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
Assertion Not checkable as stated
Organifi Sold Millions via Membership Sites Before Shifting to Physical Products
“I mean, we had a membership site. We sold millions of dollars worth it, but it's just kind of arduous and it's a pain in the booty.”
Drew Canole Feb 23, 2017 ▶ 14:15 EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
Assertion Not checkable as stated
Organifi Generated $5.5 Million in Revenue in 2015
“5.5.”
Drew Canole Feb 23, 2017 ▶ 14:48 EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
Assertion Not checkable as stated
Organifi Operates With Net Profit Margins Between 15% and 20%
“About 15 to 20%.”
Drew Canole Feb 23, 2017 ▶ 15:17 EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
Disclosure
Organifi Has Zero Outside Investors and Reinvests All Profits for Growth
“We have no investors, right? So for me, a logical thing that to do would be to buy more inventory with it or formulate new products and just dump it right back into the company to fuel the growth.”
Drew Canole Feb 23, 2017 ▶ 17:08 EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
Assertion Not checkable as stated
Organifi Boasts 1.4 Million Email Subscribers With 500,000 Active Openers
“We have our email list around 1.4 million, but active openly opening it is around a half a mil, which is hard work.”
Drew Canole Feb 23, 2017 ▶ 17:42 EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole

The other half of the tape: Drew Canole's own voice is left out of every number here. Other people bring the name up 43 times in 41 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 42Brad Costanzo 1

Every mention by year

tap a year for its mentions
002520504020162017episodesmentions
0204020162017episodes it came up in
000.8201.54020162017episodesmentions per episode
2017 42 mentions in 40 episodes 1 per episode
2016 1 mention in 1 episode

Appearances (1)

EpisodeDateSpeaking time
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Milli Feb 23, 2017 7m
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