Assertion certainty 4/5 debate potential 1/5

Organifi Sold Millions via Membership Sites Before Shifting to Physical Products

Drew Canole · EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole · Feb 23, 2017 · at 14:15

Drew Canole, founder and CEO of Organifi, describes their historical revenue from digital membership content before transitioning to physical subscription products.

0:00 / 0:07exact quote · 7.5s
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“I mean, we had a membership site. We sold millions of dollars worth it, but it's just kind of arduous and it's a pain in the booty.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Drew Canole

Assertion Contradicted
Organifi Clinical Trials Showed Weight Loss and Improved Cholesterol
“We've done clinical trials on it. So we've actually seen weight loss. We've seen improved depression backscore people improving their mood. We've seen good cholesterol levels increase, bad cholesterol decrease in our clinicals.”
Drew Canole Feb 23, 2017 ▶ 2:39 EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
Assertion Contradicted
Stevia and Artificial Sweeteners Disrupt the Gut Microbiome
“And we also knew that those disrupt the micro gut biome in somebody.”
Drew Canole Feb 23, 2017 ▶ 4:28 EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
Assertion Not checkable as stated
Organifi Generated $25 Million in 2016 Revenue With a Single SKU
“So, and the skews, you know, we did 25 with one green juice skew.”
Drew Canole Feb 23, 2017 ▶ 19:13 EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
Assertion Supported
Organifi Reached 2.2 Million Followers Before Launching Its First Product
“We took our influence, grew it to about 2000002.2 followers, million online.”
Drew Canole Feb 23, 2017 ▶ 3:35 EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
Assertion Not checkable as stated
Organifi Reached Approximately 150,000 Customers by January 2017
“Maybe a 150,000, 150,000 customers.”
Drew Canole Feb 23, 2017 ▶ 5:58 EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
Disclosure
Amazon Accounts for 20% of Organifi Sales While 80% Comes Elsewhere
“20% comes from Amazon. 80% comes from other traffic sources.”
Drew Canole Feb 23, 2017 ▶ 7:08 EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
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