Drew Canole, founder of Organifi, explains the distribution breakdown across sales channels.
0:00 / 0:03exact quote · 3.6s
720p mp4 · rendered on demand · StarZero watermark
“20% comes from Amazon. 80% comes from other traffic sources.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
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More from Drew Canole
AssertionContradicted
Organifi Clinical Trials Showed Weight Loss and Improved Cholesterol
“We've done clinical trials on it. So we've actually seen weight loss. We've seen improved depression backscore people improving their mood. We've seen good cholesterol levels increase, bad cholesterol decrease in our clinicals.”
Drew CanoleFeb 23, 2017▶ 2:39EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
AssertionContradicted
Stevia and Artificial Sweeteners Disrupt the Gut Microbiome
“And we also knew that those disrupt the micro gut biome in somebody.”
Drew CanoleFeb 23, 2017▶ 4:28EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
AssertionNot checkable as stated
Organifi Generated $25 Million in 2016 Revenue With a Single SKU
“So, and the skews, you know, we did 25 with one green juice skew.”
Drew CanoleFeb 23, 2017▶ 19:13EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
AssertionSupported
Organifi Reached 2.2 Million Followers Before Launching Its First Product
“We took our influence, grew it to about 2000002.2 followers, million online.”
Drew CanoleFeb 23, 2017▶ 3:35EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
AssertionNot checkable as stated
Organifi Reached Approximately 150,000 Customers by January 2017
“Maybe a 150,000, 150,000 customers.”
Drew CanoleFeb 23, 2017▶ 5:58EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
Disclosure
Organifi Generates Roughly 65% of Its Sales Directly Through Its Website
“Probably 65%.”
Drew CanoleFeb 23, 2017▶ 7:15EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
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