The Ledger
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Organifi Clinical Trials Showed Weight Loss and Improved Cholesterol
“We've done clinical trials on it. So we've actually seen weight loss. We've seen improved depression backscore people improving their mood. We've seen good cholesterol levels increase, bad cholesterol decrease in our clinicals.”
Stevia and Artificial Sweeteners Disrupt the Gut Microbiome
“And we also knew that those disrupt the micro gut biome in somebody.”
Organifi Generated $25 Million in 2016 Revenue With a Single SKU
“So, and the skews, you know, we did 25 with one green juice skew.”
Organifi Reached 2.2 Million Followers Before Launching Its First Product
“We took our influence, grew it to about 2000002.2 followers, million online.”
Organifi Reached Approximately 150,000 Customers by January 2017
“Maybe a 150,000, 150,000 customers.”
Amazon Accounts for 20% of Organifi Sales While 80% Comes Elsewhere
“20% comes from Amazon. 80% comes from other traffic sources.”
Organifi Sold Millions via Membership Sites Before Shifting to Physical Products
“I mean, we had a membership site. We sold millions of dollars worth it, but it's just kind of arduous and it's a pain in the booty.”