Stefan Goss

1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

7statements → 6claims → 0claims resolved → 3.71/5average certainty → 1.29/5average debate potential → ≈4.5/5argument clarity, estimated →

6 not checkable as stated how the 6 claims stand · each chip opens the sources

6 assertions · 1 disclosure · every statement was checked. The predictions and assertions are the 6 claims: statements the public record can support or contradict. 0 are resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Stefan argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Stefan Goss on measured tape to publish a rate. This says nothing about how they speak.

Everything Stefan Goss said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Goss: Zito generates $400 to $2,200 CPMs versus AdSense's $5 to $20
“But so their CPMs range from five to 20 dollars. Ours range from 400 to 2200 dollars CPMs, right?”
Stefan Goss Jul 13, 2017 ▶ 11:29 719: Question Based Advertising is The Future, $40M In Sales Doesn't Lie!
Assertion Not checkable as stated
Goss: Samples.com domain was purchased for mid-six figures
“Six figures. I don't remember the exact number, but it was like mid six figures.”
Stefan Goss Jul 13, 2017 ▶ 2:09 719: Question Based Advertising is The Future, $40M In Sales Doesn't Lie!
Assertion Not checkable as stated
Goss: Samples.com recovered ad spend cash within 15 minutes
“Because we can recover our cash within like 15 minutes. So the cash-to-cash cycle is crazy fast.”
Stefan Goss Jul 13, 2017 ▶ 7:13 719: Question Based Advertising is The Future, $40M In Sales Doesn't Lie!
Assertion Not checkable as stated
Goss: Samples.com gets 300K daily visitors and 100K signups
“It's 300,000 people that come to the site and roughly a 100,000 of them sign up.”
Stefan Goss Jul 13, 2017 ▶ 7:44 719: Question Based Advertising is The Future, $40M In Sales Doesn't Lie!
Assertion Not checkable as stated
Goss: Samples.com generated ~$39M with $20M-$25M ad spend in 2016
“So top line was right around 39. I think total ad spend, I would put right around like the 20 to 25 range.”
Stefan Goss Jul 13, 2017 ▶ 8:45 719: Question Based Advertising is The Future, $40M In Sales Doesn't Lie!
Disclosure
Goss: Samples.com profits funded Zito over the last two years
“So I've spent the last two years basically reinvesting that money on the Zito side.”
Stefan Goss Jul 13, 2017 ▶ 9:24 719: Question Based Advertising is The Future, $40M In Sales Doesn't Lie!
Assertion Not checkable as stated
Stefan Goss: Samples.com spent $1 to make $1.25 on Facebook lead arbitrage
“So we spent like a buck and make a dollar 25.”
Stefan Goss Jul 13, 2017 ▶ 3:38 719: Question Based Advertising is The Future, $40M In Sales Doesn't Lie!

Appearances (1)

EpisodeDateSpeaking time
719: Question Based Advertising is The Future, $40M In Sales Doesn't Lie! Jul 13, 2017 13m
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