Goss: Samples.com recovered ad spend cash within 15 minutes
Stefan Goss · 719: Question Based Advertising is The Future, $40M In Sales Doesn't Lie! · Jul 13, 2017 · at 7:13
Stefan Goss, founder of Samples.com and Zito, explains how his direct-response question-based lead qualification model enabled a rapid cash-to-cash conversion cycle.
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“Because we can recover our cash within like 15 minutes. So the cash-to-cash cycle is crazy fast.”
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More from Stefan Goss
Goss: Zito generates $400 to $2,200 CPMs versus AdSense's $5 to $20
“But so their CPMs range from five to 20 dollars. Ours range from 400 to 2200 dollars CPMs, right?”
Goss: Samples.com domain was purchased for mid-six figures
“Six figures. I don't remember the exact number, but it was like mid six figures.”
Goss: Samples.com gets 300K daily visitors and 100K signups
“It's 300,000 people that come to the site and roughly a 100,000 of them sign up.”
Goss: Samples.com generated ~$39M with $20M-$25M ad spend in 2016
“So top line was right around 39. I think total ad spend, I would put right around like the 20 to 25 range.”