| 4× | “four times” | Mogill: Crisp Video aims to hit $4M-$5M revenue in 2016 | Michael Mogill | Jun 12, 2016 | Didn’t hold up |
| 4× | “four times” | Mattisson: Consumer hardware target pricing is 4x manufacturing cost | Nils Mattisson | Apr 12, 2016 | — |
| 4× | “four X” | Eyal: Retail businesses can fetch valuation multiples up to 4x revenue | Eran Eyal | Feb 23, 2016 | — |
| 4× | “four times” | Luna emailed her list four times on launch day, generating 200 sign-ups | Kimra Luna | Jan 24, 2016 | — |
| 4× | “four times” | BlackBerry Acquired TAT for $150M at 4x Forward Revenue | Hampus Jakobsson | Jan 21, 2016 | Not publicly verifiable |
| 3.6× | “3.6 times” | Larrinaga: Be Pretty grew revenue 3.6x year-over-year | Alvaro Larrinaga | Mar 31, 2020 | — |
| 3.5× | “3.5 times” | Webb: I Rejected an Early Tudodesk Acquisition Offer at 3.5x ARR | Martin Webb | Feb 20, 2024 | — |
| 3.5× | “3.5 times” | Rubin: Skubana has increased ARPU 3.5x since late 2015 | Chad Rubin | Dec 21, 2016 | — |
| 3.1× | “3.1 times” | Brightpearl paid a 3.1x revenue multiple to acquire Inventory Planner | Derek O'Connell | Apr 18, 2022 | — |
| 3× | “three X” | Schiff: Flip grew revenue 3x year-over-year over the past couple years | Brian Schiff | Apr 22, 2026 | — |
| 3× | “three X” | Goyo: Adding sales motion increased Allo's ACV by 3x | Jeremy Goyo | Apr 1, 2026 | — |
| 3× | “three X” | SaaS multiples still value growth at three times more than profit | Sam Jacobs | Dec 17, 2024 | Supported |
| 3× | “three X” | Pavilion maintained 30% operating margins and grew 3x during COVID | Sam Jacobs | Dec 17, 2024 | — |
| 3× | “three X” | Coro Grew ARR 3x Annually for Five Years Before Slowing to 2x | Dror Liwer | Oct 31, 2024 | — |
| 3× | “three X” | Hyrkin: Issuu would have fetched 2x-3x higher price in 2022 market | Joe Hyrkin | Oct 24, 2024 | — |
| 3× | “three times” | Denk: beehiiv raised $33M Series B led by NEA in March 2024 | Tyler Denk | Aug 20, 2024 | Supported |
| 3× | “three times” | Pavilion self-signup members churn at 3x the rate of assisted onboarding | Sam Jacobs | Aug 6, 2024 | — |
| 3× | “three times” | Singh: Software Companies with Identical Metrics Should Not Trade at Identical Multiples | Savneet Singh | Jul 23, 2024 | — |
| 3× | “three times” | Singh: Beloved point products trade at lower multiples than platforms like ADP and SAP | Savneet Singh | Jul 23, 2024 | — |
| 3× | “three times” | Chellappa: Questioning an employee's fit three times means they are wrong fit | Sri Chellappa | Jul 2, 2024 | — |
| 3× | “three times” | Miller: Traditional Bank Debt Typically Sized at Two to Three Times EBITDA | Brad Miller | Dec 14, 2023 | — |
| 3× | “three times” | Building a $100M business requires multiple VC rounds, says Adam Baker | Adam Baker | Sep 5, 2023 | — |
| 3× | “three X” | Monite has about 20 platform customers after tripling base in six months | Ivan Maryasin | Aug 30, 2023 | — |
| 3× | “three X” | Ready Chat passed $1M ARR and sold for 3x revenue | Justin Shum | Aug 11, 2023 | — |
| 3× | “three X” | Hames: Surviving ad agencies charge 50% markups; 3x margins are dead | Ray Hames | Aug 7, 2023 | — |
| 3× | “three times” | Hurt: Competitors Alation and Collibra rely on slow on-prem releases | Brett Hurt | Jun 6, 2023 | — |
| 3× | “three times” | Okonkwo: Chatdesk Tripled ARR in One Year Through Upsells | Aneto Okonkwo | Apr 25, 2023 | — |
| 3× | “three X” | SafetyWing grew 3x in five months after introducing COVID-19 coverage | Sondre Rasch | Apr 10, 2023 | — |
| 3× | “three X” | Paragon grew nearly 3x over the prior year from $1M ARR | Brandon Foo | Mar 2, 2023 | — |
| 3× | “three times” | Radfar: Collective aims for 2x to 3x top-line growth in 2023 | Hooman Radfar | Mar 1, 2023 | — |
| 3× | “three X” | Amit RG: Richpanel is three times more expensive than competitors | Amit RG | Feb 15, 2023 | — |
| 3× | “three X” | QuestionPro acquired Sweet CX for 2x revenue with kickers to 3x | Vivek Bhaskaran | Feb 8, 2023 | — |
| 3× | “three times” | Wickberg: Enterprise sales reps can carry 3x larger quotas upmarket | Daniel Wickberg | Mar 22, 2023 | — |
| 3× | “three X” | Boscovic: Flatfile is tracking 2x to 3x ARR growth in 2022 | David Boscovic | Sep 30, 2022 | — |
| 3× | “three X” | Eicher: Flexcavo funds machines with debt at 1.5x to 3x coverage | Benedict Eicher | Apr 21, 2022 | — |
| 3× | “three X” | Kossack: Aspireship placed ~100 candidates directly in 2021 | Corey Kossack | Mar 31, 2022 | — |
| 3× | “three times” | Kossack: Aspireship changed pricing three times in 12 months | Corey Kossack | Mar 31, 2022 | — |
| 3× | “three times” | Disco's seed round was 3x oversubscribed with $15M in investor interest | Candice Faktor | Mar 18, 2022 | — |
| 3× | “three X” | Johnson: Revi hit $1M+ ARR, growing 3x from $300K a year prior | Eugene Johnson | Feb 6, 2022 | — |
| 3× | “three X” | Productfy predicted its debit card volume would triple in December 2021 | Yui Vo | Jan 14, 2022 | — |
| 3× | “three X” | Danilo: Yobs grew its revenue roughly 3x year-over-year | Raphael Danilo | Jan 27, 2022 | — |
| 3× | “three X” | Ross Buhrdorf predicts ZenBusiness will triple its revenue in 2022 | Ross Buhrdorf | Jan 10, 2022 | — |
| 3× | “three X” | RentRedi Tripled Its Active Landlord Customer Base in 2021 | Ryan Brown | Dec 19, 2021 | — |
| 3× | “three times” | Package.ai is growing its revenue 2x to 3x year-over-year | Ziv Foss | Dec 4, 2021 | — |
| 3× | “three X” | Shalabi: Will Go Full-Time on IU After 3x-ing Engineering Salary | Ahmed Shalabi | Aug 7, 2021 | — |
| 3× | “three times” | Betterkop: QuickOrder sets sales rep quotas at 3x salary | Mads Vejderkop | Jul 24, 2021 | — |
| 3× | “three X” | Chen details Earnest Capital's shared earnings and equity buyback structure | Daman Chen | Jun 10, 2021 | Supported |
| 3× | “three times” | Missive rejected three acquisition approaches by tech unicorns | Phil Liu | May 4, 2021 | — |
| 3× | “three X” | Franceschetti: Eight Sleep Conversion Rate And Average Order Value Tripled After Repositioning | Matteo Franceschetti | Apr 8, 2021 | — |
| 3× | “three X” | Okunyev: VideoAsk can 3x ARR or more by the end of 2021 | David Okunyev | Mar 3, 2021 | — |
| 3× | “three X” | Ken Hopp Projects Modigie Will Exceed $1 Million in 2021 Revenue | Ken Hoppe | Jan 24, 2021 | — |
| 3× | “three times” | Chris Doyle: Billd turns over its loan capital three times annually | Chris Doyle | Jan 2, 2021 | — |
| 3× | “three X” | Chris Doyle: Billd gives 3x typical limits via project-based underwriting | Chris Doyle | Jan 2, 2021 | — |
| 3× | “three X” | Limble pays AEs 2x MRR pre-quota and 3x MRR post-quota | Brian Christensen | Nov 6, 2020 | — |
| 3× | “three times” | Cornish: Call reluctance stalls B2B sales reps at three follow-ups | Robert Cornish | Oct 6, 2020 | — |
| 3× | “three X” | Kim: Sendlane cut CAC 3x by promoting educational content over product demos | Jimmy Kim | Oct 2, 2020 | — |
| 3× | “three times” | Hutchison: 2-4 Year Old SaaS Averages 3x SDE Multiple on Flippa | Blake Hutchison | Oct 1, 2020 | — |
| 3× | “three x” | Bendov: Gong tripled its valuation from roughly $750M in six months | Amit Bendov | Sep 1, 2020 | Supported |
| 3× | “three times” | KarmaBot grew 3x per year from $65k ARR to $200k | Stas Kulesh | Aug 8, 2020 | — |
| 3× | “three X” | Param Solutions charges flat-fee RaaS tiers between $3,000 and $10,000 monthly | Anil Kasablada | Aug 7, 2020 | — |
| 3× | “three times” | Fresh Relevance Sets Mature Sales Quotas at 3x On-Target Earnings | Mike Austin | Jul 16, 2020 | — |
| 3× | “three times” | Gorni: BEE reached $3M and Datatrics reached $2M in revenue | Nazareno Gorni | Jul 8, 2020 | Supported |
| 3× | “three X” | Volset: Private equity caps SaaS multiples at 10x; higher requires strategics | Einar Volset | Jun 10, 2020 | — |
| 3× | “three X” | Perry: Design Pickle pays offshore talent double the local average wage | Russ Perry | Jun 1, 2020 | — |
| 3× | “three X” | Kuhn: Beamer 3x'd MRR year-over-year and grows 10% monthly | Spencer Kuhn | May 20, 2020 | — |
| 3× | “three X” | Balogh: RevUp achieved a 3x return on MarketMuse's $100K RBF facility | Aki Balogh | May 11, 2020 | — |
| 3× | “three times” | Altman: Contractors almost never churn from Hover after two or three uses | AJ Altman | May 7, 2020 | — |
| 3× | “three times” | Dave Lee says platform customers using add-ons are three times more valuable | Dave Lee | May 5, 2020 | — |
| 3× | “three times” | Organ: Fire or reallocate engineers lacking a six-month payback during crises | Mark Organ | Apr 6, 2020 | — |
| 3× | “three times” | Larrinaga: Be Pretty grew revenue 3.6x year-over-year | Alvaro Larrinaga | Mar 31, 2020 | — |
| 3× | “three X” | Ciecko: Cuseum revenue is growing roughly 3x year-over-year | Brendan Ciecko | Feb 22, 2020 | — |
| 3× | “three X” | NeoReach is growing annual revenue between 2x and 3x | Jesse Leimgruber | Feb 19, 2020 | — |
| 3× | “three X” | Adrian: Lighter Capital quoted Latakoo a 2x loan repayment cap | Paul Adrian | Feb 7, 2020 | — |
| 3× | “three X” | Owens: Paddle has roughly tripled its revenue year-over-year | Christian Owens | Jan 26, 2020 | — |
| 3× | “three X” | Skylight grew 3x in 2019 and projects double-digit millions in revenue | Jake Kring | Jan 4, 2020 | — |
| 3× | “three X” | InspectionXpert sold to Ideagen for a 3x ARR multiple | Jeff Cope | Nov 18, 2019 | — |
| 3× | “three X” | Mixmax grew revenue 3x, 3x, and over 2x year-over-year | Olaf Matei | Nov 2, 2019 | — |
| 3× | “three times” | Front Reached Well Over $1.4 Million In Monthly Recurring Revenue | Nathan Latka | Nov 2, 2019 | Supported |
| 3× | “three X” | Cisco: Select Members Recoup Over 3x Their Annual Fee on Average | Carlo Cisco | Nov 1, 2019 | — |
| 3× | “three X” | Riley projects Sensia will grow revenue 3x to 5x next year | Joanna Riley | Aug 10, 2019 | — |
| 3× | “three X” | Carney: SaaS companies trade between 3x and 10x ARR multiples | Declan Carney | Jul 12, 2019 | — |
| 3× | “three times” | Brightpearl's AOV nearly tripled after shifting from per-user to GMV-based pricing | Derek O'Carroll | Feb 4, 2019 | — |
| 3× | “three times” | Marketplace solutions exit at 2x to 5x revenue, not 10x | Steve Pockross | Jan 17, 2019 | — |
| 3× | “three times” | Salesforce implementations cost 1-3x the license fee, says John Lee | John Lee | Nov 25, 2018 | — |
| 3× | “three times” | Latka: Early-stage interviews get 3x more downloads than pre-IPO founders | Nathan Latka | Nov 8, 2018 | — |
| 3× | “three times” | Bendov: Call recording volume does not indicate active product engagement | Amit Bendov | Aug 24, 2018 | — |
| 3× | “three X” | Palmer: Brandwatch acquired BuzzSumo for 3x to 5x revenue in cash | Giles Palmer | Aug 22, 2018 | — |
| 3× | “three X” | Brown: Fission will triple its run rate by year-end | Mike Brown | Jun 29, 2018 | — |
| 3× | “three times” | CoreDNA generates nearly $200,000 in monthly recurring revenue | Sam Saltis | Mar 29, 2018 | — |
| 3× | “three times” | Jonathan Deutsch would consider selling Tumult for 3x lifetime sales | Jonathan Deutsch | Mar 19, 2018 | — |
| 3× | “three X” | Trendpie grew campaign spend to nearly $1 million in 2016 | Victor Ricci | Dec 28, 2017 | — |
| 3× | “three times” | BrightFunnel Hit 151% of Its Revenue Plan in Q2 2017 | Chris Mann | Sep 23, 2017 | — |
| 3× | “three X” | In-email links receive 3x more clicks than webpage links, Sadeghpour finds | Owen Sadeghpour | Jul 15, 2017 | — |
| 3× | “three X” | Faggella sold Science of Skill for $1M, a 3x net earnings multiple | Dan Faggella | Jul 5, 2017 | — |
| 3× | “three X” | Early-stage SaaS startups must triple revenue annually to succeed | Vinod Muthukrishnan | Jun 6, 2017 | — |
| 3× | “three times” | Graziosi: $100k mastermind buyers are paying for who is excluded | Dean Graziosi | May 24, 2017 | — |
| 3× | “three times” | Horn: Tinitell raised $4M across three sequential equity tranches | Mats Horn | Mar 24, 2017 | Supported |
| 3× | “three X” | Socedo grew revenue 3x in 2016 and reached 200 paying customers | Aseem Badshah | Feb 27, 2017 | — |
| 3× | “three times” | Francisco Larrain: Proactive AI prompts increased Sudo.ai usage from weekly to daily | Francisco Larrain | Jan 30, 2017 | — |
| 3× | “three X” | Berman: Brandetize requires client break-even and 3x ROI within two years | Eric Berman | Jan 29, 2017 | — |
| 3× | “three times” | Deeper technical integration drives enterprise tickets to 3x the average | Pritesh Vora | Dec 7, 2016 | — |
| 3× | “three X” | Chaudhry: DropThought was acquired for 2x to 3x revenue | Karan Chaudhry | Nov 7, 2016 | — |
| 3× | “three times” | Soothe overtook competitor Zeel in 2015 by growing three times faster | George Revutsky | Oct 20, 2016 | — |
| 3× | “three X” | Gass: Early 2X to 3X liquidation preferences will cripple future fundraising | Jonathan Goss | Sep 2, 2016 | — |
| 3× | “three times” | Amir: Angels demand minimum 3x liquidation return clauses in startup deals | Hamza Amir | Aug 22, 2016 | — |
| 3× | “three X” | Loot charges brands a volume-based markup on user rewards | Nicholas Haas | Jun 21, 2016 | — |
| 3× | “three X” | Vaca: Amp Live aims for $3.9M in revenue for 2016 | Eddie Vaca | Jun 17, 2016 | — |
| 3× | “three times” | Francis: Steals.com can reach $24M revenue without new infrastructure investment | Jana Francis | Apr 20, 2016 | — |
| 3× | “three X” | Lenda will triple margins to 4.5% by selling directly to Fannie Mae | Jason Vandenbrand | Apr 2, 2016 | — |
| 3× | “three times” | Capo: Top-school peers at Everest Capital made $100k+ base plus 2-3x bonuses | Derek Capo | Mar 30, 2016 | — |
| 3× | “three X” | Dumas: SMS opt-ins convert 3x higher than podcast web links | John Lee Dumas | Mar 1, 2016 | — |
| 3× | “three X” | The 'billion-dollar-or-bust' VC path is unfair to startup employees | James Marks | Jan 23, 2016 | — |
| 2.9× | “2.9 times” | Kern: Limb.io grew 2.9x over the past year | Marcos Kern | Feb 13, 2022 | — |
| 2.6× | “2.6 X” | Rubin: ShipHero grew 2.6x in 2018 compared to 2017 | Aaron Rubin | Jul 7, 2021 | — |
| 2.5× | “2.5 X” | Arora: Gather AI grew 2.5x year-over-year last year | Sankalp Arora | Jun 17, 2026 | — |
| 2.5× | “2.5 X” | InsightPool Forecasts 2.5x to 3x Revenue Growth in 2017 | Devin Wijesinghe | Feb 7, 2017 | — |
| 2× | “two X” | Garg: Practice by Numbers customers generate 2x national average revenue | Rohit Garg | Aug 11, 2026 | — |
| 2× | “two X” | All Equal investors made at least a 2X return upon exit | Miles Beckett | Apr 29, 2026 | — |
| 2× | “two times” | Guseinov: Commercial loans typically range from 2x to 4x EBITDA | Gary Guseinov | Mar 14, 2026 | — |
| 2× | “two X” | Coro Grew ARR 3x Annually for Five Years Before Slowing to 2x | Dror Liwer | Oct 31, 2024 | — |
| 2× | “two X” | Daneshgar: Whippy AI reaches 600-700 customers and $3M-$4M ARR | David Daneshgar | Mar 12, 2024 | — |
| 2× | “two times” | Akhtar: CyberSmart secured four term sheets after repeatedly pitching a rejecting investor | Jamie Akhtar | Dec 7, 2023 | — |
| 2× | “two times” | Rajesh Jain succeeded twice and failed 30 times in 30 years | Rajesh Jain | Jul 12, 2023 | — |
| 2× | “two times” | Un-tracked organic halo traffic lowers Surfer's effective affiliate cost to 15-20% | Michal Suski | Jun 12, 2023 | — |
| 2× | “two x” | Donovan: Rule of 40 SaaS valuation premium increased from 1.5x to 2x | Jeremey Donovan | May 4, 2023 | Supported |
| 2× | “two X” | QuestionPro acquired Sweet CX for 2x revenue with kickers to 3x | Vivek Bhaskaran | Feb 8, 2023 | — |
| 2× | “two X” | Cotton: Tenfold delivered 2x to 5x returns on $35M raised | Jeff Cotton | Oct 19, 2022 | — |
| 2× | “two times” | Jovtenko: Brazilian big-city tech pay is roughly double smaller cities | Vlad Jovtenko | Aug 3, 2022 | Supported |
| 2× | “two X” | Poston uses a modified Slicing Pie equity model with 2x hour multipliers | Daniel Poston | Feb 9, 2022 | — |
| 2× | “two times” | Kumar sold his house twice to bootstrap CrawlQ | Harish Kumar | Dec 6, 2021 | — |
| 2× | “two times” | Sohn: Recruiter.com trades at 2x revenue on $20M run rate | Evan Sohn | Nov 4, 2021 | Supported |
| 2× | “two X” | Slintel reached $500,000 MRR, achieving 5x year-over-year revenue growth | Anupreet Singh | Jun 22, 2021 | — |
| 2× | “two X” | Limble pays AEs 2x MRR pre-quota and 3x MRR post-quota | Brian Christensen | Nov 6, 2020 | — |
| 2× | “two X” | Proleads sold for more than double its $900K in raised capital | Anders Fredriksson | Jun 6, 2020 | Not publicly verifiable |
| 2× | “two times” | Wang: 80% of Stratifyd's original 30 customers have expanded with upsells | Derek Wang | Apr 4, 2020 | — |
| 2× | “two X” | Mixmax grew revenue 3x, 3x, and over 2x year-over-year | Olaf Matei | Nov 2, 2019 | — |
| 2× | “two times” | Garcia: Sólides is doubling its annual revenue year-over-year | Alessandro Garcia | Aug 29, 2019 | — |
| 2× | “two times” | Piwik PRO is willing to spend up to 2x ACV on CAC | Maciek Zawadziński | Jul 28, 2019 | — |
| 2× | “two X” | Canadian software engineers cost up to half of Silicon Valley peers | Lateef Nanji | Jul 25, 2019 | Supported |
| 2× | “two X” | Latka: Declining SaaS businesses only command 1.5x to 2x revenue multiples | Nathan Latka | Jun 5, 2019 | — |
| 2× | “two times” | Katsoff: UpChannel App Opens Exceed Two Times Per User Weekly | Jacob Katsoff | Apr 3, 2019 | — |
| 2× | “two X” | Dorfbauer: UserSnap is growing revenue 2x year-over-year | Florian Dorfbauer | Oct 31, 2018 | — |
| 2× | “two X” | Smith: BioWave doubled its revenue in 2017 compared to 2016 | Brad Smith | Aug 23, 2018 | — |
| 2× | “two X” | Services revenue is roughly twice its software licensing revenue | Chris Kenton | Jul 5, 2018 | — |
| 2× | “two times” | Weekdone grew revenue slightly less than 2x year-over-year | Yuri Kaljundi | May 16, 2018 | — |
| 2× | “two X” | Ha: Media Businesses Typically Get Only 1x to 2x Revenue Multiples | Daniel Ha | Apr 10, 2018 | — |
| 2× | “two times” | Russo: 1990s software buyers paid 15-18x profit; 2x revenue was 'crazy' | Mitch Russo | Feb 9, 2018 | — |
| 2× | “two times” | Rothrock: Red Seal achieved a 50% net margin in Q3 | Ray Rothrock | Feb 6, 2018 | — |
| 2× | “two X” | Avner: Dropping media to sell pure data increases valuation multiples drastically | Amit Avner | Feb 2, 2018 | — |
| 2× | “two X” | Matchcraft Claims to Grow 2x Faster Than Digital Media Benchmarks | Sandy Lohr | Oct 21, 2017 | — |
| 2× | “two X” | Golan: Corporate Data Grows 100% Year-over-Year Globally Across All Industries | Danny Golan | Jun 10, 2017 | Contradicted |
| 2× | “two X” | Publisher Advance Bids for Hit Makers Had a 2x Spread | Derek Thompson | Apr 11, 2017 | — |
| 2× | “two times” | Casati: Traditional shoe retail stacks a 2x brand and 2.5x retail markup | Enrico Casati | Mar 19, 2017 | — |
| 2× | “two X” | Klipfolio reaches 7,000 paying customers, doubling its customer base annually | Allan Wille | Mar 10, 2017 | — |
| 2× | “two X” | Klipfolio aims to double MRR in 2017 | Allan Wille | Mar 10, 2017 | — |
| 2× | “two X” | Socedo deliberately targets slower 2x growth in 2017 to prioritize retention | Aseem Badshah | Feb 27, 2017 | — |
| 2× | “two X” | Berman: Brandetize requires client break-even and 3x ROI within two years | Eric Berman | Jan 29, 2017 | — |
| 2× | “two X” | Klipfolio's revenue is growing at over 2x year-over-year | Allan Wille | Dec 12, 2016 | — |
| 2× | “two times” | Latka: Ustream raised around $60M and exited for roughly twice that | Nathan Latka | Jun 17, 2016 | Supported |
| 2× | “two X” | Morrill: Mattermark Targets $4.8 Million in Revenue for 2016 | Danielle Morrill | Jun 7, 2016 | — |
| 2× | “two times” | Capo: Top-school peers at Everest Capital made $100k+ base plus 2-3x bonuses | Derek Capo | Mar 30, 2016 | — |
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