Jana Francis

Former Founder & President, Steals.com · 1 appearance on the record.

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founderexecutive@jana_steals ↗steals.com ↗

In 2008, Francis co-founded Steal Network, operating daily-deal sites such as Steals.com, and bootstrapped the business before selling it in 2020. She was recognized as an Ernst & Young Entrepreneur of the Year regional finalist in Utah.

10statements → 8claims → 0claims resolved → 3.9/5average certainty → 1.4/5average debate potential →

8 not checkable as stated how the 8 claims stand · each chip opens the sources

1 prediction · 7 assertions · 2 disclosures · every statement was checked. The prediction and assertions are the 8 claims: statements the public record can support or contradict. 0 are resolved, and 8 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Jana argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Jana Francis on measured tape to publish a rate. This says nothing about how they speak.

What they said10 Episodes1

Everything Jana Francis said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated

Francis: Steals.com averages $2 net profit per order after friction costs

“On average, we will make two dollars. Once you take out all the friction costs, it's two dollars. Which, by the way, in e-commerce is, yeah, it's relatively impressive for e-commerce because, you know, most e-coms at scale are splitting pennies, right?”

Jana Francis Apr 20, 2016 ▶ 7:30 This Mom of 3 Does Clever Thing Each Morning, Has Made $76 Million with Jana Francis of Steals.com EP 244

Assertion Not checkable as stated

Francis: Steals.com has spent under 4% of revenue on marketing

“I've spent less than four percent on of top lane revenue on marketing ever, and that is including my email channel, which you can't be in e-commerce without sending daily emails.”

Jana Francis Apr 20, 2016 ▶ 12:42 This Mom of 3 Does Clever Thing Each Morning, Has Made $76 Million with Jana Francis of Steals.com EP 244

Disclosure

Francis targets a 1x revenue valuation for Steals.com equity round

“I'm valuing the company right now at about one times revenue, which I think is extremely reasonable.”

Jana Francis Apr 20, 2016 ▶ 14:29 This Mom of 3 Does Clever Thing Each Morning, Has Made $76 Million with Jana Francis of Steals.com EP 244

Assertion Not checkable as stated

Francis: Steals.com can reach $24M revenue without new infrastructure investment

“I mean, you know, we're doing eight million in revenue right now, but I'm in a building that I could, I do not need to spend one more dime to sell three times the amount. Yeah, so I could get to, in this building alone, I could get to about twenty-four million…”

Jana Francis Apr 20, 2016 ▶ 15:27 This Mom of 3 Does Clever Thing Each Morning, Has Made $76 Million with Jana Francis of Steals.com EP 244

Disclosure

Francis: Steals.com shifted from 100% upfront inventory to a hybrid model

“We do a bit of a mixture right now where sometime, you know, I would say about half the time and in our eight years, it's been a hundred percent. We take on the inventory, but since August of last year, we've been testing a little bit of a different strategy”

Jana Francis Apr 20, 2016 ▶ 3:21 This Mom of 3 Does Clever Thing Each Morning, Has Made $76 Million with Jana Francis of Steals.com EP 244

Assertion Not checkable as stated

Francis: ScrapbookSteals margins are higher due to local Utah suppliers

“We have a much better margin on our scrapbook steel site that just sells paper, right? Exactly. And so that, that's a, we get a lot better margin on that site, mainly because partially our friction costs aren't as high, are because most of the scrapbooking bra…”

Jana Francis Apr 20, 2016 ▶ 8:54 This Mom of 3 Does Clever Thing Each Morning, Has Made $76 Million with Jana Francis of Steals.com EP 244

Assertion Not checkable as stated

Francis: Steals.com generated $76M in cumulative revenue since 2008

“We've done almost, almost seventy six million in revenues, top line revenues since we started.”

Jana Francis Apr 20, 2016 ▶ 10:08 This Mom of 3 Does Clever Thing Each Morning, Has Made $76 Million with Jana Francis of Steals.com EP 244

Prediction Not checkable as stated

Francis forecasts Steals.com will generate $8M in 2016 revenue

“Right now, my forecast shows us flat year to year, so we'll do another eight million this year. If I get an influx of capital from a really smart investor that believes in my business as much as I do.”

Jana Francis Apr 20, 2016 ▶ 10:22 This Mom of 3 Does Clever Thing Each Morning, Has Made $76 Million with Jana Francis of Steals.com EP 244

Assertion Not checkable as stated

Francis admits Steals.com made no profit in 2015

“So last year I did not make money at all.”

Jana Francis Apr 20, 2016 ▶ 11:40 This Mom of 3 Does Clever Thing Each Morning, Has Made $76 Million with Jana Francis of Steals.com EP 244

Assertion Not checkable as stated

Francis: Email channel generates 55% of Steals.com revenue

“Yeah, it's 50, it's 55% of our revenues. Is our email channel. And we send, we're sending, though, thirteen million a month in total.”

Jana Francis Apr 20, 2016 ▶ 13:18 This Mom of 3 Does Clever Thing Each Morning, Has Made $76 Million with Jana Francis of Steals.com EP 244

Appearances (1)

Episode	Date	Speaking time
This Mom of 3 Does Clever Thing Each Morning, Has Made $76 Million with Jana Francis of St	Apr 20, 2016	10m

Jana Francis

The record, in short

How they sound: not measured why? →

Appearances (1)

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