Francis: Steals.com has spent under 4% of revenue on marketing
Jana Francis · This Mom of 3 Does Clever Thing Each Morning, Has Made $76 Million with Jana Francis of Steals.com EP 244 · Apr 20, 2016 · at 12:42
Jana Francis breaks down marketing spend and customer acquisition metrics for Steals.com.
0:00 / 0:11exact quote · 11.3s
720p mp4 · rendered on demand · StarZero watermark
“I've spent less than four percent on of top lane revenue on marketing ever, and that is including my email channel, which you can't be in e-commerce without sending daily emails.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Jana Francis
Francis: Steals.com averages $2 net profit per order after friction costs
“On average, we will make two dollars. Once you take out all the friction costs, it's two dollars. Which, by the way, in e-commerce is, yeah, it's relatively impressive for e-commerce because, you know, most e-coms at scale are splitting pennies, right?”
Francis targets a 1x revenue valuation for Steals.com equity round
“I'm valuing the company right now at about one times revenue, which I think is extremely reasonable.”
Francis: Steals.com can reach $24M revenue without new infrastructure investment
“I mean, you know, we're doing eight million in revenue right now, but I'm in a building that I could, I do not need to spend one more dime to sell three times the amount. Yeah, so I could get to, in this building alone, I could get to about twenty-four million…”
Francis: Steals.com shifted from 100% upfront inventory to a hybrid model
“We do a bit of a mixture right now where sometime, you know, I would say about half the time and in our eight years, it's been a hundred percent. We take on the inventory, but since August of last year, we've been testing a little bit of a different strategy”
Francis: ScrapbookSteals margins are higher due to local Utah suppliers
“We have a much better margin on our scrapbook steel site that just sells paper, right? Exactly. And so that, that's a, we get a lot better margin on that site, mainly because partially our friction costs aren't as high, are because most of the scrapbooking bra…”