Michael Mogill

Founder & CEO, Crisp · 1 appearance on the record.

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Michael Mogill is the founder and CEO of Crisp, an Atlanta-based law firm growth and legal video marketing company. He is the author of The Game Changing Attorney and hosts its accompanying podcast.

5statements → 4claims → 1claims resolved → 3.8/5average certainty → 1/5average debate potential →

0 supported 0 partly supported 1 contradicted 1 not yet assessed 2 not checkable as stated how the 4 claims stand · each chip opens the sources

1 prediction · 3 assertions · 1 disclosure · every statement was checked. The prediction and assertions are the 4 claims: statements the public record can support or contradict. 1 is resolved, 1 is not yet assessed, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Michael argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable contradicted claim

Prediction Didn’t hold up

Mogill: Crisp Video aims to hit $4M-$5M revenue in 2016

“So our goal right now, and we always kind of we meet quarterly to do these goals and also year end for the end of this year, we want to go about four times that.”

Michael Mogill Jun 12, 2016 ▶ 7:46 I Didn't Know a Video Production Company Could Make This Much Money, EP 279 - Michael Mogill

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Michael Mogill on measured tape to publish a rate. This says nothing about how they speak.

What they said5 Episodes1

Everything Michael Mogill said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated

Mogill: Crisp Video manages 80-100 monthly projects without founder involvement

“So for example, you know, we're doing eight to a hundred projects a month. I'm not involved with any of them, but we're not involved. I mean, there's probably 30 or 40 steps with each one. We have our project managers that handle that. We have a director of op…”

Michael Mogill Jun 12, 2016 ▶ 9:59 I Didn't Know a Video Production Company Could Make This Much Money, EP 279 - Michael Mogill

Assertion Not checkable as stated

Mogill: Crisp Video has been profitable every year since year one

“I mean, we were profitable really in our first year and every year since then.”

Michael Mogill Jun 12, 2016 ▶ 10:23 I Didn't Know a Video Production Company Could Make This Much Money, EP 279 - Michael Mogill

Disclosure

Mogill: Crisp Video charges $10K for brand videos, $4K-$5K monthly

“For the brand videos as a standalone, usually those around 10,000 and then ongoing as a monthly campaign, it's anywhere from four to 5000 a month.”

Michael Mogill Jun 12, 2016 ▶ 4:16 I Didn't Know a Video Production Company Could Make This Much Money, EP 279 - Michael Mogill

Assertion Not publicly verifiable

Mogill: Crisp Video exceeded $1M in revenue in 2015

“So we exceeded seven figures. We have actually doubled year over year in the last two years has been actually a 300% increase.”

Michael Mogill Jun 12, 2016 ▶ 7:13 I Didn't Know a Video Production Company Could Make This Much Money, EP 279 - Michael Mogill