Piwik PRO is willing to spend up to 2x ACV on CAC
Maciek Zawadziński · 1464 GDPR Compliant Analytics Hits $3.6M in ARR, Raising Soon · Jul 28, 2019 · at 13:08
Piwik PRO founder Maciek Zawodziński discusses customer acquisition economics and payback thresholds for enterprise accounts.
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“We will be willing to spend as much as one and a half or two times a year, the yearly contracts value, because we know now that this enterprise accounts have very high lifetime value.”
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